We picked four different law firms that advertise in our Broome and Tioga counties directory. After placing a unique call tracking phone number in their Yellow Pages ads, we monitored the number of calls the ads generated. Here’s what we found.
Does Yellow Page Advertising Work for Attorneys?
Topics: Marketing, analytics, Results, yellow pages
Home and Trade Services SMBs Rely Heavily on Yellow Page Advertising
A recent survey found that Yellow Pages ranks in the top 5 most popular advertising channels for home and trade service companies
Topics: Blog, case studies, yellow pages, Advertising
Topics: Blog, case studies, yellow pages, Advertising
Does Yellow Page Advertising Work for Optometrists?
A recent study revealed that 37 percent of consumers use the Yellow Pages to find a local optometrist.
Topics: Blog, case studies, yellow pages, Advertising
Yellow Pages is constantly being pitted against online marketing as less effective. But here’s why you need both.
Topics: Blog, Local Search, Web Marketing, yellow pages
Distribution of 2015 Haines Broome and Tioga Counties Phone Book Underway
From PRWeb: The Haines Broome and Tioga Counties phone book is currently being distributed to 130,000 homes, businesses and institutions.
Topics: Blog, Company News, yellow pages, Advertising
Yellow Pages: The Biggest Marketing Game-Changer of 2015
Yellow Pages just might be the comeback kid of 2015
Marketing company Vital recently reported the “surprising ROI” of a client’s Yellow Page campaign. According to author Chuck McMahon, “The results were literally amazing, blowing all of our KPIs out of the water. You might say the results knocked our socks off.”
Topics: Blog, yellow pages, Advertising
For the first time in history, there are more generations of consumers to market to—and they all use different media for shopping and buying.
Topics: Blog, Marketing, Mobile, yellow pages
In my previous article, I addressed 7 myths about Yellow Page advertising that are hindering your business. Now I’ll debunk the myth that Yellow Pages (or the entire print industry) is ruining the environment.
Topics: Blog, yellow pages
7 Myths about Yellow Page Advertising that are Hindering Your Business
As a local search marketing company, we provide a mix of print advertising and digital marketing solutions. That’s because—when deciding what to buy and where to buy it—consumers use both.
Which is why the misconceptions surrounding Yellow Page advertising are especially disturbing.
Many business owners have become convinced that “nobody uses the Yellow Pages anymore” and that “the Internet is all I need.” If that’s you, here are 7 myths about Yellow Page advertising that are hindering your business.
Topics: Blog, yellow pages, Advertising