Local Search Marketing

Business and marketing advice to help you grow

Does Yellow Page Advertising Work for Attorneys?

Posted by Terry Pacelli on Feb 22, 2017 10:00:00 AM

We picked four different law firms that advertise in our Broome and Tioga counties directory. After placing a unique call tracking phone number in their Yellow Pages ads, we monitored the number of calls the ads generated. Here’s what we found.

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Topics: Marketing, analytics, Results, yellow pages

Home and Trade Services SMBs Rely Heavily on Yellow Page Advertising

Posted by John Tabita on Sep 15, 2015 6:38:43 AM

A recent survey found that Yellow Pages ranks in the top 5 most popular advertising channels for home and trade service companies

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Topics: Blog, case studies, yellow pages, Advertising

Does Yellow Page Advertising Work for Plumbers?

Posted by Wayne Marks on Sep 9, 2015 6:07:27 AM

Survey Says: 44% of Consumers Use the Yellow Pages to Find a Local Plumber

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Topics: Blog, case studies, yellow pages, Advertising

Does Yellow Page Advertising Work for Optometrists?

Posted by John Tabita on Aug 27, 2015 5:55:02 AM

A recent study revealed that 37 percent of consumers use the Yellow Pages to find a local optometrist.

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Topics: Blog, case studies, yellow pages, Advertising

Online vs. Print: Who’s Winning?

Posted by John Tabita on Jul 30, 2015 10:29:47 AM

Yellow Pages is constantly being pitted against online marketing as less effective. But here’s why you need both.

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Topics: Blog, Local Search, Web Marketing, yellow pages

Distribution of 2015 Haines Broome and Tioga Counties Phone Book Underway

Posted by John Tabita on Jul 24, 2015 6:25:09 AM

From PRWeb: The Haines Broome and Tioga Counties phone book is currently being distributed to 130,000 homes, businesses and institutions.

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Topics: Blog, Company News, yellow pages, Advertising

Yellow Pages: The Biggest Marketing Game-Changer of 2015

Posted by John Tabita on May 27, 2015 5:35:53 AM

Yellow Pages just might be the comeback kid of 2015

Marketing company Vital recently reported the “surprising ROI” of a client’s Yellow Page campaign. According to author Chuck McMahon, “The results were literally amazing, blowing all of our KPIs out of the water. You might say the results knocked our socks off.”

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Topics: Blog, yellow pages, Advertising

Marketing to Multi-Generation Consumers

Posted by John Tabita on Feb 11, 2015 5:30:51 AM

For the first time in history, there are more generations of consumers to market to—and they all use different media for shopping and buying.

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Topics: Blog, Marketing, Mobile, yellow pages

Yellow Pages is Destroying the Environment

Posted by John Tabita on Nov 20, 2014 5:00:22 AM

In my previous article, I addressed 7 myths about Yellow Page advertising that are hindering your business. Now I’ll debunk the myth that Yellow Pages (or the entire print industry) is ruining the environment.

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Topics: Blog, yellow pages

7 Myths about Yellow Page Advertising that are Hindering Your Business

Posted by John Tabita on Nov 18, 2014 4:30:04 AM

As a local search marketing company, we provide a mix of print advertising and digital marketing solutions. That’s because—when deciding what to buy and where to buy it—consumers use both.

Which is why the misconceptions surrounding Yellow Page advertising are especially disturbing.

Many business owners have become convinced that “nobody uses the Yellow Pages anymore” and that “the Internet is all I need.” If that’s you, here are 7 myths about Yellow Page advertising that are hindering your business.

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Topics: Blog, yellow pages, Advertising