Local Search Marketing

We picked four different law firms that advertise in our Broome and Tioga counties directory. After placing a unique call tracking phone number in their Yellow Pages ads, we monitored the number of calls the ads generated. Here’s what we found.

Topics: Marketing, analytics, Results, yellow pages

A recent survey found that Yellow Pages ranks in the top 5 most popular advertising channels for home and trade service companies

Topics: Blog, case studies, yellow pages, Advertising

Survey Says: 44% of Consumers Use the Yellow Pages to Find a Local Plumber

Topics: Blog, case studies, yellow pages, Advertising

A recent study revealed that 37 percent of consumers use the Yellow Pages to find a local optometrist.

Topics: Blog, case studies, yellow pages, Advertising

Yellow Pages is constantly being pitted against online marketing as less effective. But here’s why you need both.

Topics: Blog, Local Search, Web Marketing, yellow pages

From PRWeb: The Haines Broome and Tioga Counties phone book is currently being distributed to 130,000 homes, businesses and institutions.

Topics: Blog, Company News, yellow pages, Advertising

Yellow Pages just might be the comeback kid of 2015

Marketing company Vital recently reported the “surprising ROI” of a client’s Yellow Page campaign. According to author Chuck McMahon, “The results were literally amazing, blowing all of our KPIs out of the water. You might say the results knocked our socks off.”

Topics: Blog, yellow pages, Advertising

For the first time in history, there are more generations of consumers to market to—and they all use different media for shopping and buying.

Topics: Blog, Marketing, Mobile, yellow pages

In my previous article, I addressed 7 myths about Yellow Page advertising that are hindering your business. Now I’ll debunk the myth that Yellow Pages (or the entire print industry) is ruining the environment.

Topics: Blog, yellow pages

As a local search marketing company, we provide a mix of print advertising and digital marketing solutions. That’s because—when deciding what to buy and where to buy it—consumers use both.

Which is why the misconceptions surrounding Yellow Page advertising are especially disturbing.

Many business owners have become convinced that “nobody uses the Yellow Pages anymore” and that “the Internet is all I need.” If that’s you, here are 7 myths about Yellow Page advertising that are hindering your business.

Topics: Blog, yellow pages, Advertising