Some business owners wonder why they should learn about SEO. You might as well ask if the internet is ever going to take off. SEO is already an ever-present force in our lives, and these days you can’t avoid it.
They say if you don’t measure it, you can’t manage it. If you’re a business owner or the person responsible for your company’s marketing, here are the key metrics to pay attention to.
Topics: Web Marketing
Yellow Pages is constantly being pitted against online marketing as less effective. But here’s why you need both.
In a recent poll, over one thousand local business owners ranked word-of-mouth referrals (64%) and social media (18%) as the most effective ways they acquire new customers.
Have a leaky drain, you call a plumber. Trouble with termites? Find a pest control company in the Yellow Pages. Need medicine for a nagging cough? Go see a doctor.
So why would you write your own website copy?
Tom’s father started his automotive business in 1968. Back then, marketing was simple. A Yellow Page or newspaper ad ... some direct mail ... a little word-of-mouth—and your phone started ringing. It worked for 26 years that Tom’s father was at the helm. Until it didn’t.
Many people have the idea that everything on the Internet is public domain and free for the taking. In reality, nothing could be further from the truth.
Incorporating video into your marketing can help drive more traffic to your website. That’s because videos are over 50 times more likely to appear on page one of the search results.
What’s more, numerous studies have shown that video increases phone calls, website visits, physical store visits, and sales. On average, 73 percent of consumers are more likely to buy after watching a video that explains the product or service.1
Creating an effective website isn’t rocket science. So whether you plan on building it yourself, or having one professionally-designed, here are 6 Tips to a More Effective Website.
Firms that specialize solely in digital marketing tend to have a negative view of traditional advertising and marketing. Search Engine Optimization (SEO) companies are quick to claim that print advertising—and especially Yellow Pages—is “obsolete” and “a waste of money.” But here’s what they aren’t telling you.