Local Search Marketing

Business and marketing advice to help you grow

Why Use SEO to Drive Traffic to Your Website?

Posted by Katie Chambers on Aug 4, 2016 7:30:00 AM

Some business owners wonder why they should learn about SEO. You might as well ask if the internet is ever going to take off. SEO is already an ever-present force in our lives, and these days you can’t avoid it.

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Topics: Web Marketing, Web Design, SEO

What Metrics Should Business Owners Be The Most Concerned With?

Posted by John Tabita on Jun 10, 2016 9:00:00 AM

They say if you don’t measure it, you can’t manage it. If you’re a business owner or the person responsible for your company’s marketing, here are the key metrics to pay attention to.

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Topics: Web Marketing

Online vs. Print: Who’s Winning?

Posted by John Tabita on Jul 30, 2015 10:29:47 AM

Yellow Pages is constantly being pitted against online marketing as less effective. But here’s why you need both.

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Topics: Blog, Local Search, Web Marketing, yellow pages

The Best Way to Acquire New Customers

Posted by John Tabita on Nov 12, 2014 4:00:16 AM

In a recent poll, over one thousand local business owners ranked word-of-mouth referrals (64%) and social media (18%) as the most effective ways they acquire new customers.

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Topics: Blog, Marketing, Small Business, Web Marketing, Social Media

Why You Need a Professional to Write Your Website Copy

Posted by Wayne Marks on Aug 6, 2014 6:15:22 AM

Have a leaky drain, you call a plumber. Trouble with termites? Find a pest control company in the Yellow Pages. Need medicine for a nagging cough? Go see a doctor.

So why would you write your own website copy?

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Topics: Blog, Web Marketing

The Story of “Tom”—a Small Business Owner Struggling with Marketing

Posted by John Tabita on Jul 8, 2014 5:30:35 AM

Tom’s father started his automotive business in 1968. Back then, marketing was simple. A Yellow Page or newspaper ad ... some direct mail ... a little word-of-mouth—and your phone started ringing. It worked for 26 years that Tom’s father was at the helm. Until it didnt.

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Topics: Blog, Marketing, Small Business, Web Marketing, Advertising

If It’s on the Internet, It’s Free to Use, Right?

Posted by John Tabita on Apr 2, 2014 5:07:33 AM

Many people have the idea that everything on the Internet is public domain and free for the taking. In reality, nothing could be further from the truth.

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Topics: Blog, Web Marketing

Why Video is Vital to Your Online Marketing

Posted by John Tabita on Mar 27, 2014 6:55:22 AM

Incorporating video into your marketing can help drive more traffic to your website. That’s because videos are over 50 times more likely to appear on page one of the search results.

What’s more, numerous studies have shown that video increases phone calls, website visits, physical store visits, and sales. On average, 73 percent of consumers are more likely to buy after watching a video that explains the product or service.1

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Topics: Blog, Web Marketing

6 Tips for Creating an Effective Website

Posted by John Tabita on Mar 18, 2014 10:38:30 AM

Creating an effective website isn’t rocket science. So whether you plan on building it yourself, or having one professionally-designed, here are 6 Tips to a More Effective Website.

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Topics: Blog, Small Business, Web Marketing

Six Things Your SEO Firm Doesn’t Want You to Know

Posted by John Tabita on Dec 23, 2013 8:08:10 AM

Firms that specialize solely in digital marketing tend to have a negative view of traditional advertising and marketing. Search Engine Optimization (SEO) companies are quick to claim that print advertising—and especially Yellow Pages—is “obsolete” and “a waste of money.” But here’s what they aren’t telling you.

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Topics: Blog, Small Business, Web Marketing