Local Search Marketing

Business and marketing advice to help you grow

Is Direct Mail Still Relevant in Today's Digital World?

Posted by John Watts on Jul 13, 2017 12:15:00 PM

 

Is direct mail still relevant in the digital age? Absolutely. 

When done right, direct mail averages a 15-17% return on investment.  Even better, the average response rate for direct mail is 3.7% with an in-house list and 1% when mailing new leads.

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Topics: Marketing, direct mail, Small Business, Direct Marketing, leads, campaigns, mailings, franchises

Small Business Saturday Help for Local Search Results

Posted by Megan Mars - Haines Local Search on Nov 23, 2016 7:30:00 AM

It’s that time of the year! The holiday season has begun. As a business owner, you know that there isn’t a better time to make sales.

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Topics: Local Search, Small Business

How to Maximize Social Media for Small Businesses

Posted by Katie Chambers on Oct 18, 2016 8:05:00 AM

Are you curious how social media marketing can help your small business grow?  Here’s how you can generate a huge return on your investment.

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Topics: Local Search, Small Business, Social Media, SEO

Five Common Misconceptions About Local Search

Posted by Katie Chambers on Jul 27, 2016 7:30:00 AM

When you use a search engine, the local search results are designed to match consumers looking for information with the local businesses that are closest to them.

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Topics: Local Search, local search marketing, Small Business, business listings, yelp, customer reviews, google, google my business

Phone Calls to Local Businesses are on the Rise

Posted by John Tabita on Feb 3, 2015 5:35:10 AM

Mobile searchers made 30 billion inbound sales calls to U.S. businesses in 2013

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Topics: Blog, Marketing, Mobile, Small Business, Advertising

Claim Your Google Listing

Posted by John Tabita on Jan 27, 2015 7:06:42 AM

Having an “owner-verified” Google business listing helps your online visibility. It tells the search engines your business is legitimate.

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Topics: Blog, Local Search, Small Business

The Best Way to Acquire New Customers

Posted by John Tabita on Nov 12, 2014 4:00:16 AM

In a recent poll, over one thousand local business owners ranked word-of-mouth referrals (64%) and social media (18%) as the most effective ways they acquire new customers.

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Topics: Blog, Marketing, Small Business, Web Marketing, Social Media

Shocking News! Consumers Use Smartphones to Make Purchase Decisions

Posted by John Tabita on Nov 3, 2014 4:30:31 AM

A recent study had revealed the ugly truth: Consumers use their mobile phones to decide what to buy and where to buy it.

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Topics: Blog, Local Search, Mobile, Small Business

6 Marketing Essentials for Your Law Firm

Posted by John Tabita on Jul 30, 2014 5:00:11 AM

Marketing is harder than ever these days—but even more so in the competitive field of legal services. Here are six marketing essentials for attorney and lawyers.

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Topics: Blog, Marketing, Small Business, Reputation Marketing

The Story of “Tom”—a Small Business Owner Struggling with Marketing

Posted by John Tabita on Jul 8, 2014 5:30:35 AM

Tom’s father started his automotive business in 1968. Back then, marketing was simple. A Yellow Page or newspaper ad ... some direct mail ... a little word-of-mouth—and your phone started ringing. It worked for 26 years that Tom’s father was at the helm. Until it didnt.

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Topics: Blog, Marketing, Small Business, Web Marketing, Advertising