Local Search Marketing

Business and marketing advice to help you grow

How Cozying up to the Competition Helps You be Found Online

Posted by John Tabita on Dec 10, 2014 5:00:50 AM

If I found you in a roomful of attorneys, I’d surmise you were an attorney. If you and a team of contractors were remodeling my kitchen, I’d suspect you were a construction worker.

Likewise with Google. When it finds you listed under “attorneys” on a directory site like Yelp or Yellowone with other law firms, it concludes you are also an attorney. This helps your online visibility.

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Topics: Blog, Marketing, Local Search, Search Engine Marketing

How Search Engines Rank Websites

Posted by John Tabita on Jun 30, 2014 5:15:28 AM

Websites that land on Page One of Google get over 90 percent of Google’s search traffic. So how do search engines decide which websites get to be placed at the top?

While the topic is one of mystery and debate, the concept is not that complicated. Search engines rank websites based on authority.

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Topics: Blog, Marketing, Search Engine Marketing

How Do I Get to the Top of the Search Engines?

Posted by John Tabita on May 27, 2014 10:02:19 AM

Everything’s better at the top, isn’t it? You’re above the clouds, the sun shining on your face. Life’s great when you reach the top.

Especially the top of Google.

It’s the Holy Grail of online marketing—a mythical quest only a chosen few seem to achieve. Yet, those who do get over 90 percent of Google’s search traffic. So how do I get to the top of the search engines? you ask.

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Topics: Blog, Search Engine Marketing, Advertising

What Is Search Engine Optimization (SEO)?

Posted by John Tabita on Apr 14, 2014 5:30:40 AM

Search engine optimization or SEO is the process of getting traffic from the organic or natural listings on search engines.

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Topics: Blog, Marketing, Search Engine Marketing

So You Hired an SEO Consultant. What Should You Expect?

Posted by John Tabita on Jan 23, 2014 5:09:20 AM

Knowing what to expect from an SEO firm can be fraught with uncertainty. Here are two helpful articles to clear up the confusion.

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Topics: Blog, Marketing, Search Engine Marketing

Selling in the New Normal

Posted by John Tabita on Aug 13, 2012 6:30:43 AM

“American consumers have been profoundly altered by the recession in a way that will have a lasting effect on how they shop and buy.”

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Topics: Blog, Marketing, Search Engine Marketing, Small Business

Get Listed. Get Found

Posted by John Tabita on Jun 6, 2012 2:31:45 PM

Now more than ever, consumers are using the Internet to find local businesses, products and services. The growth of mobile and local search is making it imperative for small businesses to have more than just an online presence. You need to be found.

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Topics: Blog, Local Search, Search Engine Marketing

Search Just Got Local

Posted by John Tabita on Jun 1, 2012 4:50:41 PM

It’s no secret that people turn to the Internet to search for information. In fact, there are more than three billion searches conducted on Google each day. Online search has become so ingrained in our culture that the company name has become a verb: “Just google it,” we say.

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Topics: Blog, Local Search, Search Engine Marketing