Local Search Marketing

Business and marketing advice to help you grow

How to Cultivate Positive Reviews for Your Business

Posted by Terry Pacelli on Feb 28, 2017 9:00:00 AM

Studies show that 90% of consumers read less than ten reviews before forming an opinion about a business. That means your chances of making a sale increase with every good review you get.

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Topics: success, reviews, Reputation Marketing, cultivation

Five Questions to Ask Yourself before Challenging a Negative Review

Posted by John Tabita on Jun 3, 2015 6:30:15 AM

Ever been the victim of a false, unjustified or spiteful review? Businesses now have more options than ever to challenge—and even remove—them.

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Topics: Blog, Reputation Marketing

6 Marketing Essentials for Your Law Firm

Posted by John Tabita on Jul 30, 2014 5:00:11 AM

Marketing is harder than ever these days—but even more so in the competitive field of legal services. Here are six marketing essentials for attorney and lawyers.

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Topics: Blog, Marketing, Small Business, Reputation Marketing

How to Combat Negative Reviews

Posted by John Tabita on Nov 6, 2013 8:45:47 AM

Having a top ranking on Google is usually a dream come true for most businesses. But that dream soon became a nightmare for one business owner.

When you’re an airport taxi service and someone claims your driver is a drug addict who stole your laptop ... well, that tends to drive customers away. Now every search for taxi service in the city branded his as “the one to avoid.”

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Topics: Blog, Reputation Marketing

Forget Testimonials. You Need Reviews

Posted by John Tabita on Aug 4, 2012 6:03:54 AM

Encouraging customers to post online reviews may be your best form of marketing yet

For years, marketers have extolled the selling power of testimonials, but personally, I’ve always been skeptical. Apparently, I’m not alone. A recent study revealed that 90 percent of consumers feel the same.

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Topics: Blog, Reputation Marketing

Listings, Citations and Reviews … Oh My!

Posted by John Tabita on Jul 23, 2012 7:43:15 AM

There are hundreds of factors that affect your online visibility, but three important ones are Listings, Citations, and Reviews

Getting found online is a challenge for most small businesses. The factors that affect how well your business will rank in a local search are too numerous to mention. But here are three you can do something about:

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Topics: Blog, Local Search, Reputation Marketing

Unclaimed Listings Cause Untold Damage

Posted by John Tabita on Jul 18, 2012 12:38:26 PM

Consumers can leave negative reviews about your business on websites you didn’t even know existed

In 2009, Google launched Google Places, a listing and profile of every “place” in the world. To date, there are over 80 million businesses and organizations worldwide that Google has cataloged.

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Topics: Blog, Local Search, Reputation Marketing

Online Reviews: Risk or Opportunity?

Posted by John Tabita on Jun 11, 2012 4:30:20 AM

Customers have always shared their purchase experiences with friends and family. It’s been said that a happy customer told three people and an angry one told ten.

But the Internet allows an unhappy customer to share a bad experience—real or perceived—with millions of complete strangers.

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Topics: Blog, Local Search, Reputation Marketing