Local Search Marketing

Business and marketing advice to help you grow

Google’s Ongoing Quest to Make the Web More Mobile-Friendly

Posted by John Tabita on May 10, 2016 10:00:00 AM

Google continues to make changes that affect how mobile websites appear in the search results. Its latest change—dubbed Mobilegeddon 2.0—goes live this month. Here’s what that means for your small business website.

Read More

Topics: Mobile, mobile-friendly

How to Get Found By Local Consumers

Posted by John Tabita on May 3, 2016 12:11:00 PM

In a recent study, 76 percent of small business owners said finding new customers is their “top concern.” And 69 percent said it’s the #1 challenge they face. The good news is that customers are looking for you, too.

Read More

Topics: Local Search, search engine optimization, Mobile, Social Media

Are You Ready for the Upcoming Mobile Armageddon?

Posted by John Tabita on Mar 30, 2015 5:00:08 AM

April 21 is the day Google starts using “mobile-friendly” as a ranking signal. And it could be disastrous for your business.

Read More

Topics: Blog, Local Search, Mobile

Marketing to Multi-Generation Consumers

Posted by John Tabita on Feb 11, 2015 5:30:51 AM

For the first time in history, there are more generations of consumers to market to—and they all use different media for shopping and buying.

Read More

Topics: Blog, Marketing, Mobile, yellow pages

Phone Calls to Local Businesses are on the Rise

Posted by John Tabita on Feb 3, 2015 5:35:10 AM

Mobile searchers made 30 billion inbound sales calls to U.S. businesses in 2013

Read More

Topics: Blog, Marketing, Mobile, Small Business, Advertising

What the Heck is a “Mobile-Friendly” Website?

Posted by John Tabita on Dec 1, 2014 4:30:07 AM

In my previous post, I talked about how Google is giving special treatment to mobile-friendly websites. Here’s how to tell if yours is mobile-friendly or not.

Read More

Topics: Blog, Mobile

Has Your Website Earned Google’s “Mobile-Friendly” Label?

Posted by John Tabita on Nov 25, 2014 5:00:51 AM

If your website doesn’t have Google’s “Mobile-Friendly” label, you could be losing customers. Here’s why.

Read More

Topics: Blog, Local Search, Mobile

Shocking News! Consumers Use Smartphones to Make Purchase Decisions

Posted by John Tabita on Nov 3, 2014 4:30:31 AM

A recent study had revealed the ugly truth: Consumers use their mobile phones to decide what to buy and where to buy it.

Read More

Topics: Blog, Local Search, Mobile, Small Business

How to Convert Mobile Searchers into Buyers

Posted by John Tabita on Aug 27, 2014 6:00:38 AM

In my last article, I gave you two reasons why your business can’t afford to ignore local-mobile search. Here’s how to convert mobile searchers into buyers.

Read More

Topics: Blog, Local Search, Mobile

Two Reasons Why Your Business Can’t Ignore Mobile Search

Posted by John Tabita on Aug 21, 2014 5:30:03 AM

Here are two reasons why your business can no longer afford to ignore the growing local-mobile search tend.

Read More

Topics: Blog, Local Search, Mobile