Local Search Marketing

Business and marketing advice to help you grow

How to Choose the Best Marketing Provider for Your Small Business

Posted by Terry Pacelli on Aug 28, 2017 3:11:14 PM

As a small business owner, you know you must advertise and market your business. But with so many “marketing consultants” trying to sell you their services, who can you trust?

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Topics: Marketing, digital marketing

Is Direct Mail Still Relevant in Today's Digital World?

Posted by John Watts on Jul 13, 2017 12:15:00 PM

 

Is direct mail still relevant in the digital age? Absolutely. 

When done right, direct mail averages a 15-17% return on investment.  Even better, the average response rate for direct mail is 3.7% with an in-house list and 1% when mailing new leads.

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Topics: Marketing, direct mail, Small Business, Direct Marketing, leads, campaigns, mailings, franchises

Top 5 Affordable Video Editing Programs

Posted by Katie Chambers on Mar 7, 2017 9:00:00 AM

After proving to be so effective, video marketing is set to remain at the center of most digital marketers’ inbound strategies for the foreseeable future. According to the Aberdeen Group, video content generates 41% more traffic from search engines. Also, videos placed strategically on landing pages can increase conversions by up to 80%.

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Topics: Marketing, Video

Does Yellow Page Advertising Work for Attorneys?

Posted by Terry Pacelli on Feb 22, 2017 10:00:00 AM

We picked four different law firms that advertise in our Broome and Tioga counties directory. After placing a unique call tracking phone number in their Yellow Pages ads, we monitored the number of calls the ads generated. Here’s what we found.

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Topics: Marketing, analytics, Results, yellow pages

How to Create Sales Videos That Convert

Posted by Aubrey Barto on Feb 21, 2017 10:00:00 AM

In today’s advertising landscape, video marketing is king. Videos give brands a unique way to communicate their marketing messages directly to their client base. Studies show that 73% of people are more likely to buy a product or service after watching a video online.

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Topics: Marketing, content, Video

Your Website Is Not a “Marketing Channel”

Posted by John Tabita on Jun 7, 2016 9:00:00 AM

In a recent survey, over 70% of small business owners ranked their company website as their primary marketing channel. Here’s why that’s plain wrong.

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Topics: Marketing, Lead Generation, sales leads

Free Seminar: 7 Marketing Tactics to Get Your Business Found by Local Consumers

Posted by John Tabita on Aug 4, 2015 6:17:20 AM

Concerned about attracting new customers, yet struggling to keep up with the constant changes in the digital world? Join us on September 8th at the Marion Area Chamber of Commerce, where you’ll get valuable information you can use to make smart decisions about your marketing.

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Topics: Blog, Marketing, Local Search, Company News

Market to Their Emotions

Posted by John Tabita on Jun 17, 2015 12:06:15 PM

It’s not facts that set you apart. It’s the emotional connection you make with your customers.

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Topics: Blog, Marketing

Marketing to Multi-Generation Consumers

Posted by John Tabita on Feb 11, 2015 5:30:51 AM

For the first time in history, there are more generations of consumers to market to—and they all use different media for shopping and buying.

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Topics: Blog, Marketing, Mobile, yellow pages

Phone Calls to Local Businesses are on the Rise

Posted by John Tabita on Feb 3, 2015 5:35:10 AM

Mobile searchers made 30 billion inbound sales calls to U.S. businesses in 2013

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Topics: Blog, Marketing, Mobile, Small Business, Advertising