As a small business owner, you know you must advertise and market your business. But with so many “marketing consultants” trying to sell you their services, who can you trust?
Is direct mail still relevant in the digital age? Absolutely.
When done right, direct mail averages a 15-17% return on investment. Even better, the average response rate for direct mail is 3.7% with an in-house list and 1% when mailing new leads.
After proving to be so effective, video marketing is set to remain at the center of most digital marketers’ inbound strategies for the foreseeable future. According to the Aberdeen Group, video content generates 41% more traffic from search engines. Also, videos placed strategically on landing pages can increase conversions by up to 80%.
We picked four different law firms that advertise in our Broome and Tioga counties directory. After placing a unique call tracking phone number in their Yellow Pages ads, we monitored the number of calls the ads generated. Here’s what we found.
In today’s advertising landscape, video marketing is king. Videos give brands a unique way to communicate their marketing messages directly to their client base. Studies show that 73% of people are more likely to buy a product or service after watching a video online.
In a recent survey, over 70% of small business owners ranked their company website as their primary marketing channel. Here’s why that’s plain wrong.
Concerned about attracting new customers, yet struggling to keep up with the constant changes in the digital world? Join us on September 8th at the Marion Area Chamber of Commerce, where you’ll get valuable information you can use to make smart decisions about your marketing.
For the first time in history, there are more generations of consumers to market to—and they all use different media for shopping and buying.