Local Search Marketing

Business and marketing advice to help you grow

Does Yellow Page Advertising Work for Pawnbrokers?

Posted by Terry Pacelli on Feb 13, 2017 12:05:55 PM

Did you know that nearly 70% of customers start their search for a pawnbroker online? We’ll tell you how one local pawnbroker utilized a combination of print and digital marketing to achieve some amazing results.

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Topics: Sales, store, case studies, Results

Home and Trade Services SMBs Rely Heavily on Yellow Page Advertising

Posted by John Tabita on Sep 15, 2015 6:38:43 AM

A recent survey found that Yellow Pages ranks in the top 5 most popular advertising channels for home and trade service companies

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Topics: Blog, case studies, yellow pages, Advertising

Does Yellow Page Advertising Work for Plumbers?

Posted by Wayne Marks on Sep 9, 2015 6:07:27 AM

Survey Says: 44% of Consumers Use the Yellow Pages to Find a Local Plumber

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Topics: Blog, case studies, yellow pages, Advertising

Does Yellow Page Advertising Work for Optometrists?

Posted by John Tabita on Aug 27, 2015 5:55:02 AM

A recent study revealed that 37 percent of consumers use the Yellow Pages to find a local optometrist.

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Topics: Blog, case studies, yellow pages, Advertising

Case Study: How a Local Pizza Shop Lost Control of Its Marketing

Posted by John Tabita on Jul 7, 2015 6:39:05 AM

A pizza shop owner faced a major public relations crisis when someone on Facebook posted an inflammatory claim about the company.

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Topics: Blog, case studies

Does Yellow Page Advertising Work for Pizza Shops?

Posted by John Tabita on Oct 9, 2014 3:17:24 PM

As a local search marketing company, we advocate a marketing approach that includes print, Internet and mobile. That’s because consumers use a combination of Yellow Pages (74%) and search engines (76%) to find local businesses. (2012 Local Media Tracking Study, Burke Inc.)

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Topics: Blog, case studies, Advertising

Advertising Case Study: Attorney John Anthony Bull

Posted by John Tabita on Dec 20, 2013 12:00:16 PM

Sometimes a little goes a long way. We created a 1-page website and a Google+ Business Page for Attorney John Anthony Bull. Here’s what happened.

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Topics: Blog, Local Search, case studies, Advertising

Advertising Case Study: Dork Force

Posted by John Tabita on Sep 12, 2013 1:05:24 PM

Dork Force in Heath, OH services brand-name and home-built computers of all types, including PCs, laptops and tablets.

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Topics: Blog, case studies, Advertising

Advertising Case Study: Cavi’s Pies

Posted by John Tabita on May 16, 2012 11:39:45 AM

Cavi’s Pies in Union Springs, NY serves delicious gourmet pizzas, wings, strombolis, cavzones, awesome subs, sandwiches, and 26 different wing sauces.

In 2011, Haines put together an advertising program that included print Yellow Pages, Internet Yellow Pages, a website, online video, and Google listing optimization.

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Topics: Blog, Local Search, case studies, Web Marketing, Advertising