Tom’s father started his automotive business in 1968. Back then, marketing was simple. A Yellow Page or newspaper ad ... some direct mail ... a little word-of-mouth—and your phone started ringing. It worked for 26 years that Tom’s father was at the helm. Until it didn’t.
The American Hometown Heroes initiative was founded by a coalition of Independent Yellow Pages publishers to help returning military service men and women start a local business and become successful within their community.
Who watches live TV any more? Apparently, nearly all of us.
A newly-released study revealed that the vast majority of Americans are still watching live TV. Here’s how it breaks down by age:
Everything’s better at the top, isn’t it? You’re above the clouds, the sun shining on your face. Life’s great when you reach the top.
Especially the top of Google.
It’s the Holy Grail of online marketing—a mythical quest only a chosen few seem to achieve. Yet, those who do get over 90 percent of Google’s search traffic. So how do I get to the top of the search engines? you ask.
The following is an excerpt from Sensible Small Business Advertising.
In preparation for starting a business, a mechanic learns how to repair cars. A doctor spends a lot of time and money getting an education and serving time as an intern. An attorney likewise has to invest in education, pass the bar exam, etc.
You’ve probably heard that search engine optimization (or SEO) will help you acquire new customers. That’s true. But SEO is marketing, not advertising.
What’s the difference and why should you care? Glad you asked.
As a business owner, you may be asking yourself, “Should I advertise in yellow pages?” Do people still use the yellow pages?
In a recent video, Google software engineer Matt Cutts spoke about the need for businesses to focus on more than just ranking in search results. He emphasized the importance of having a well-rounded marketing strategy that includes both online and offline media, including *gasp* Yellow Pages! At 1:20 into the video, here’s what he had to say:
Dork Force in Heath, OH services brand-name and home-built computers of all types, including PCs, laptops and tablets.
Cavi’s Pies in Union Springs, NY serves delicious gourmet pizzas, wings, strombolis, cavzones, awesome subs, sandwiches, and 26 different wing sauces.