Local Search Marketing

Business and marketing advice to help you grow

The Story of “Tom”—a Small Business Owner Struggling with Marketing

Posted by John Tabita on Jul 8, 2014 5:30:35 AM

Tom’s father started his automotive business in 1968. Back then, marketing was simple. A Yellow Page or newspaper ad ... some direct mail ... a little word-of-mouth—and your phone started ringing. It worked for 26 years that Tom’s father was at the helm. Until it didnt.

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Topics: Blog, Marketing, Small Business, Web Marketing, Advertising

Helping our Heroes Launch Careers in their Hometown

Posted by John Tabita on Jun 17, 2014 5:30:02 AM

The American Hometown Heroes initiative was founded by a coalition of Independent Yellow Pages publishers to help returning military service men and women start a local business and become successful within their community.

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Topics: Blog, Marketing, Company News, Advertising

81% of Americans Still Watch Live TV

Posted by John Tabita on Jun 9, 2014 4:35:53 AM

Who watches live TV any more? Apparently, nearly all of us.

A newly-released study revealed that the vast majority of Americans are still watching live TV. Here’s how it breaks down by age:

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Topics: Blog, Marketing, Advertising

How Do I Get to the Top of the Search Engines?

Posted by John Tabita on May 27, 2014 10:02:19 AM

Everything’s better at the top, isn’t it? You’re above the clouds, the sun shining on your face. Life’s great when you reach the top.

Especially the top of Google.

It’s the Holy Grail of online marketing—a mythical quest only a chosen few seem to achieve. Yet, those who do get over 90 percent of Google’s search traffic. So how do I get to the top of the search engines? you ask.

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Topics: Blog, Search Engine Marketing, Advertising

The One Thing You Don’t Know About Running Your Business

Posted by Jack Stephens on Apr 28, 2014 5:30:42 AM

The following is an excerpt from Sensible Small Business Advertising.

In preparation for starting a business, a mechanic learns how to repair cars. A doctor spends a lot of time and money getting an education and serving time as an intern. An attorney likewise has to invest in education, pass the bar exam, etc.

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Topics: Blog, Small Business, Advertising

How to Advertise Your Local Business Online

Posted by John Tabita on Feb 6, 2014 9:50:38 AM

You’ve probably heard that search engine optimization (or SEO) will help you acquire new customers. That’s true. But SEO is marketing, not advertising.

What’s the difference and why should you care? Glad you asked.

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Topics: Blog, Advertising

Advertising Case Study: Attorney John Anthony Bull

Posted by John Tabita on Dec 20, 2013 12:00:16 PM

Sometimes a little goes a long way. We created a 1-page website and a Google+ Business Page for Attorney John Anthony Bull. Here’s what happened.

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Topics: Blog, Local Search, case studies, Advertising

Google’s Matt Cutts Recommends Yellow Pages

Posted by John Tabita on Oct 24, 2013 5:38:10 AM

As a business owner, you may be asking yourself, “Should I advertise in yellow pages?” Do people still use the yellow pages?

In a recent video, Google software engineer Matt Cutts spoke about the need for businesses to focus on more than just ranking in search results. He emphasized the importance of having a well-rounded marketing strategy that includes both online and offline media, including *gasp* Yellow Pages! At 1:20 into the video, here’s what he had to say:

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Topics: Blog, Local Search, Small Business, Advertising

Advertising Case Study: Dork Force

Posted by John Tabita on Sep 12, 2013 1:05:24 PM

Dork Force in Heath, OH services brand-name and home-built computers of all types, including PCs, laptops and tablets.

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Topics: Blog, case studies, Advertising

Advertising Case Study: Cavi’s Pies

Posted by John Tabita on May 16, 2012 11:39:45 AM

Cavi’s Pies in Union Springs, NY serves delicious gourmet pizzas, wings, strombolis, cavzones, awesome subs, sandwiches, and 26 different wing sauces.

In 2011, Haines put together an advertising program that included print Yellow Pages, Internet Yellow Pages, a website, online video, and Google listing optimization.

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Topics: Blog, Local Search, case studies, Web Marketing, Advertising