Local Search Marketing

Business and marketing advice to help you grow

5 Quick Beginner Tips for Your Facebook Ads

Posted by Katie Chambers on Jan 18, 2017 10:00:00 AM

Facebook advertising is getting tougher every day. As more marketers realize Facebook’s potential, the increased competition can easily turn winning ads into money wasters. You need to be smart, or even the low hanging fruits might end up in your competitor’s basket.

That’s why we’ve identified a few tips you can start implementing today, to help you with your next Facebook ad campaign.


Read More

Topics: Social Media, Advertising, facebook

Four Challenges SMBs Face with Digital Marketing

Posted by Katie Chambers on Nov 4, 2016 7:30:00 AM

When you’re a small business owner, it’s easy to feel as if the challenges you’re facing are unique. Sometimes you’re so immersed in your problems that you fail to realize that the issues you’re facing are the same ones your competition is facing.

Read More

Topics: Local Search, Advertising, digital marketing, SEO, online advertising

Home and Trade Services SMBs Rely Heavily on Yellow Page Advertising

Posted by John Tabita on Sep 15, 2015 6:38:43 AM

A recent survey found that Yellow Pages ranks in the top 5 most popular advertising channels for home and trade service companies

Read More

Topics: Blog, case studies, yellow pages, Advertising

Does Yellow Page Advertising Work for Plumbers?

Posted by Wayne Marks on Sep 9, 2015 6:07:27 AM

Survey Says: 44% of Consumers Use the Yellow Pages to Find a Local Plumber

Read More

Topics: Blog, case studies, yellow pages, Advertising

Does Yellow Page Advertising Work for Optometrists?

Posted by John Tabita on Aug 27, 2015 5:55:02 AM

A recent study revealed that 37 percent of consumers use the Yellow Pages to find a local optometrist.

Read More

Topics: Blog, case studies, yellow pages, Advertising

Distribution of 2015 Haines Broome and Tioga Counties Phone Book Underway

Posted by John Tabita on Jul 24, 2015 6:25:09 AM

From PRWeb: The Haines Broome and Tioga Counties phone book is currently being distributed to 130,000 homes, businesses and institutions.

Read More

Topics: Blog, Company News, yellow pages, Advertising

Yellow Pages: The Biggest Marketing Game-Changer of 2015

Posted by John Tabita on May 27, 2015 5:35:53 AM

Yellow Pages just might be the comeback kid of 2015

Marketing company Vital recently reported the “surprising ROI” of a client’s Yellow Page campaign. According to author Chuck McMahon, “The results were literally amazing, blowing all of our KPIs out of the water. You might say the results knocked our socks off.”

Read More

Topics: Blog, yellow pages, Advertising

Phone Calls to Local Businesses are on the Rise

Posted by John Tabita on Feb 3, 2015 5:35:10 AM

Mobile searchers made 30 billion inbound sales calls to U.S. businesses in 2013

Read More

Topics: Blog, Marketing, Mobile, Small Business, Advertising

7 Myths about Yellow Page Advertising that are Hindering Your Business

Posted by John Tabita on Nov 18, 2014 4:30:04 AM

As a local search marketing company, we provide a mix of print advertising and digital marketing solutions. That’s because—when deciding what to buy and where to buy it—consumers use both.

Which is why the misconceptions surrounding Yellow Page advertising are especially disturbing.

Many business owners have become convinced that “nobody uses the Yellow Pages anymore” and that “the Internet is all I need.” If that’s you, here are 7 myths about Yellow Page advertising that are hindering your business.

Read More

Topics: Blog, yellow pages, Advertising

Does Yellow Page Advertising Work for Pizza Shops?

Posted by John Tabita on Oct 9, 2014 3:17:24 PM

As a local search marketing company, we advocate a marketing approach that includes print, Internet and mobile. That’s because consumers use a combination of Yellow Pages (74%) and search engines (76%) to find local businesses. (2012 Local Media Tracking Study, Burke Inc.)

Read More

Topics: Blog, case studies, Advertising