Local Search Marketing

Business and marketing advice to help you grow

How to Run Social Media as a Busy Solopreneur

How to Run Social Media as a Busy Solopreneur
Solopreneurs must work on multiple fronts to keep their businesses running. As such, they are always looking for ways to do more with less.
 
That’s exactly why social media is a solopreneur’s best friend. You can build – and manage – a dynamic social media presence that drives leads to your business, without spending the whole day online. 
 
Here are five simple things solopreneurs can do to manage their social media:

 

1. Start Small

You don’t have to be on every social network. Simply find out where your target audience hangs out and be there.

 

2. Leave a Great First Impression

You want to impress your visitors on their first visit. So make sure your business page and profile are up to date – and that includes all of your company’s contact information.

Download our free ebook: How to Use Social Media to Find Leads

 

3. Show Your Face

Most big brands have logos, but as a solopreneur you should rely on your face. Feature your face in place of a logo, and be sure to share a lot of photos and videos of you and your business.

 

4. Be Active

You may not be able to maintain a 24/7 presence on social media, but you can’t afford to be silent. Try to spare just 10 minutes a day posting updates and engage your audience.

 

5. Make sure you’re on LinkedIn 

LinkedIn gives you the platform to network with other professionals, promote your expertise, and generate leads.

Dont lose sight of the real reason youre using social media—to find leads. Download our social prospecting workbook for complete step-by-step instructions.

Free eBook: How to Use Social Media to Find Leads