1. Start Small
You don’t have to be on every social network. Simply find out where your target audience hangs out and be there.
2. Leave a Great First Impression
You want to impress your visitors on their first visit. So make sure your business page and profile are up to date – and that includes all of your company’s contact information.
3. Show Your Face
Most big brands have logos, but as a solopreneur you should rely on your face. Feature your face in place of a logo, and be sure to share a lot of photos and videos of you and your business.
4. Be Active
You may not be able to maintain a 24/7 presence on social media, but you can’t afford to be silent. Try to spare just 10 minutes a day posting updates and engage your audience.
5. Make sure you’re on LinkedIn
LinkedIn gives you the platform to network with other professionals, promote your expertise, and generate leads.
Don’t lose sight of the real reason you’re using social media—to find leads. Download our social prospecting workbook for complete step-by-step instructions.