Need a website that attracts new followers, solidifies old ones, and makes your business stand out among its competition?
If you have a business, you need a website.
Even traditional brick and mortar stores that have never made an online sale need one. That’s because a website is the best way to stay in touch with your customers and reach new prospects.
The good news is that a majority of businesses now have websites – so tools and information on how to set one up are easy to find. But with thousands of other businesses fighting to attract the same customers, your site needs to stand out among the competition.
Does Your Site Have What It Takes to Attract, Convert, and Delight Your Visitors?
A great website will have six key qualities:
1) Professional Design
Studies show that your visitors will move on if they aren’t impressed with your website within seven seconds.
So a professional design for your website is crucial. On top of having great visual appeal, professionally designed websites also rank better. That’s because a good designer will know how to weave search engine optimization into the framework of your site.
2) Expert Copywriting
Unless you’re published author, do not try to write your website’s copy.
It’s one of the biggest mistakes you can make. Your site needs professionally written content that can boost your ranking on search engines while simultaneously grabbing a user’s attention.
So you must look for a skilled writer who can create content that convinces your customers and prospects to interact with your site.
3) Worry-free Webhosting
To maintain a 24-hour online presence without downtime, you need to invest in professional webhosting.
Professional in this case means that the hosting solution should be reliable in all aspects. You should always have someone monitoring your site to guard against hacking and other malicious activities.
You should also have scalable resources like memory, CPU, and round-the-clock customer support.
4) Domain Name Registration
A unique domain name sets you apart; it’s like owning your own freestanding store instead of renting space at a mall.
And since most web directories will not list a site that doesn’t have its own domain name, registering yours can also improve your visibility.
5) On-page Optimization
When you use on-page optimization to fine-tune of your website’s content, text, and name, you can influence it’s visibility on Google, Yahoo, Bing, and other search engines.
By tweaking a site’s meta descriptions and header tags – as well as working on keyword density and content management – it's possible to improve a site’s ranking and accessibility.
6) Ease and Flexibility
Each business is different, and no two businesses will have the same website needs. Your website should address your current business problems while leaving options open for future innovations.
Your web designer can do this by carefully assessing your business goals and matching them with well-thought solutions before they start to build your site. This little bit of extra planning can go a long way in making your site the ultimate destination for prospects in your market.