Local Search Marketing

Business and marketing advice to help you grow

Terry Pacelli


Recent Posts

How to Choose the Best Marketing Provider for Your Small Business

Posted by Terry Pacelli on Aug 28, 2017 3:11:14 PM

As a small business owner, you know you must advertise and market your business. But with so many “marketing consultants” trying to sell you their services, who can you trust?

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Topics: Marketing, digital marketing

How to Cultivate Positive Reviews for Your Business

Posted by Terry Pacelli on Feb 28, 2017 9:00:00 AM

Studies show that 90% of consumers read less than ten reviews before forming an opinion about a business. That means your chances of making a sale increase with every good review you get.

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Topics: success, reviews, Reputation Marketing, cultivation

Does Yellow Page Advertising Work for Attorneys?

Posted by Terry Pacelli on Feb 22, 2017 10:00:00 AM

We picked four different law firms that advertise in our Broome and Tioga counties directory. After placing a unique call tracking phone number in their Yellow Pages ads, we monitored the number of calls the ads generated. Here’s what we found.

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Topics: Marketing, analytics, Results, yellow pages

Does Yellow Page Advertising Work for Pawnbrokers?

Posted by Terry Pacelli on Feb 13, 2017 12:05:55 PM

Did you know that nearly 70% of customers start their search for a pawnbroker online? We’ll tell you how one local pawnbroker utilized a combination of print and digital marketing to achieve some amazing results.

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Topics: Sales, store, case studies, Results