Local Search Marketing

Business and marketing advice to help you grow

Terry Pacelli

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Recent Posts

How to Choose the Best Marketing Provider for Your Small Business

Posted by Terry Pacelli on Aug 28, 2017 3:11:14 PM

As a small business owner, you know you must advertise and market your business. But with so many “marketing consultants” trying to sell you their services, who can you trust?

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Topics: Marketing, digital marketing

How to Cultivate Positive Reviews for Your Business

Posted by Terry Pacelli on Feb 28, 2017 9:00:00 AM

Studies show that 90% of consumers read less than ten reviews before forming an opinion about a business. That means your chances of making a sale increase with every good review you get.

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Topics: success, reviews, Reputation Marketing, cultivation

Does Yellow Page Advertising Work for Attorneys?

Posted by Terry Pacelli on Feb 22, 2017 10:00:00 AM

We picked four different law firms that advertise in our Broome and Tioga counties directory. After placing a unique call tracking phone number in their Yellow Pages ads, we monitored the number of calls the ads generated. Here’s what we found.

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Topics: Marketing, analytics, Results, yellow pages

Does Yellow Page Advertising Work for Pawnbrokers?

Posted by Terry Pacelli on Feb 13, 2017 12:05:55 PM

Did you know that nearly 70% of customers start their search for a pawnbroker online? We’ll tell you how one local pawnbroker utilized a combination of print and digital marketing to achieve some amazing results.

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Topics: Sales, store, case studies, Results