As a small business owner, you know you must advertise and market your business. But with so many “marketing consultants” trying to sell you their services, who can you trust?
Studies show that 90% of consumers read less than ten reviews before forming an opinion about a business. That means your chances of making a sale increase with every good review you get.
We picked four different law firms that advertise in our Broome and Tioga counties directory. After placing a unique call tracking phone number in their Yellow Pages ads, we monitored the number of calls the ads generated. Here’s what we found.
Did you know that nearly 70% of customers start their search for a pawnbroker online? We’ll tell you how one local pawnbroker utilized a combination of print and digital marketing to achieve some amazing results.