Local Search Marketing

Business and marketing advice to help you grow

John Tabita

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Former owner and partner of web firm Jenesis Technologies, John Tabita is currently Director of Marketing at Haines. He is also writes for SitePoint, an online media company and information provider targeting the web professional market.
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Recent Posts

Too Embarrassed To Give Out Your Web Address? Maybe It's Time for A Redesign....

Posted by John Tabita on Jun 22, 2017 9:45:00 AM

Your website is the focal point of your marketing, sales, and branding efforts. But it can only work when your site’s design is the best it can be. Bad website design can taint your promotional efforts, drive away customers, and even undermine your reputation.

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Topics: Local Search, search engine optimization, local search marketing, Web Design, SEO, web optimization, UX, Haines Local Search

What Exactly is Digital Marketing?

Posted by John Tabita on Sep 29, 2016 7:30:00 AM

Marketing is everything you do to find and be found by potential customers. So what exactly is “digital marketing”?

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Topics: search engine optimization, local search marketing, Social Media, digital marketing

How Inbound Marketing Generates Leads

Posted by John Tabita on Aug 5, 2016 11:00:00 AM

An incoming lead from your website is like an unexpected gift. Heres how inbound marketing can generate leads and increase sales.

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Topics: Lead Generation, inbound marketing, sales leads

What Metrics Should Business Owners Be The Most Concerned With?

Posted by John Tabita on Jun 10, 2016 9:00:00 AM

They say if you don’t measure it, you can’t manage it. If you’re a business owner or the person responsible for your company’s marketing, here are the key metrics to pay attention to.

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Topics: Web Marketing

Infographic [Updated]: Why Mobile is Still Mission Critical

Posted by John Tabita on Jun 8, 2016 10:00:00 AM

Here’s an infographic showing you why mobile is now still “mission critical.”

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Topics: Blog, Local Search, Mobile Marketing

Your Website Is Not a “Marketing Channel”

Posted by John Tabita on Jun 7, 2016 9:00:00 AM

In a recent survey, over 70% of small business owners ranked their company website as their primary marketing channel. Here’s why that’s plain wrong.

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Topics: Marketing, Lead Generation, sales leads

I’ve Been Retargeted

Posted by John Tabita on May 27, 2016 3:02:36 PM

Retargeting is a way to bring visitors back to your website once they’ve left without taking action. 

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Topics: retargeting

Your Competitor Is One Click Away

Posted by John Tabita on May 17, 2016 10:00:00 AM

All businesses must fight for more customers and greater market share. And on the web, whoever provides the best experience wins.

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Google’s Ongoing Quest to Make the Web More Mobile-Friendly

Posted by John Tabita on May 10, 2016 10:00:00 AM

Google continues to make changes that affect how mobile websites appear in the search results. Its latest change—dubbed Mobilegeddon 2.0—goes live this month. Here’s what that means for your small business website.

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Topics: Mobile, mobile-friendly

How to Get Found By Local Consumers

Posted by John Tabita on May 3, 2016 12:11:00 PM

In a recent study, 76 percent of small business owners said finding new customers is their “top concern.” And 69 percent said it’s the #1 challenge they face. The good news is that customers are looking for you, too.

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Topics: Local Search, search engine optimization, Mobile, Social Media