Your website is the focal point of your marketing, sales, and branding efforts. But it can only work when your site’s design is the best it can be. Bad website design can taint your promotional efforts, drive away customers, and even undermine your reputation.
Marketing is everything you do to find and be found by potential customers. So what exactly is “digital marketing”?
An incoming lead from your website is like an unexpected gift. Here’s how inbound marketing can generate leads and increase sales.
They say if you don’t measure it, you can’t manage it. If you’re a business owner or the person responsible for your company’s marketing, here are the key metrics to pay attention to.
Topics: Web Marketing
In a recent survey, over 70% of small business owners ranked their company website as their primary marketing channel. Here’s why that’s plain wrong.
Retargeting is a way to bring visitors back to your website once they’ve left without taking action.
All businesses must fight for more customers and greater market share. And on the web, whoever provides the best experience wins.
Google continues to make changes that affect how mobile websites appear in the search results. Its latest change—dubbed Mobilegeddon 2.0—goes live this month. Here’s what that means for your small business website.
In a recent study, 76 percent of small business owners said finding new customers is their “top concern.” And 69 percent said it’s the #1 challenge they face. The good news is that customers are looking for you, too.