Facebook advertising is getting tougher every day. As more marketers realize Facebook’s potential, the increased competition can easily turn winning ads into money wasters. You need to be smart, or even the low hanging fruits might end up in your competitor’s basket.
That’s why we’ve identified a few tips you can start implementing today, to help you with your next Facebook ad campaign.
Use Audience Insights to Better Your Target Audience
Facebook Audience Insights is your best friend when it comes to advertising on the social network. Insights allows you to analyze the behaviors of people who already like your business, then determine what type of audience you need to target.
Ask yourself the following questions:
- Who makes up the bulk of your audience; are they male or female?
- What’s their average age?
- Where do they work?
- Where do they live?
With access to this information, you’ll know exactly what content your audience reacts to, and how to reach them.
Create Unique Sets of Ads for Each Audience
You can’t reach different audiences with the same ad. It just doesn’t work. Facebook users are very picky. They will scroll past your ads if the message doesn’t suit them. Fortunately, the Facebook advertising platform allows marketers to create separate ad sets for different audiences.
You can run two different ads for two different audiences at the same time. That way, your ads will easily hit the mark when the audience connects to a design and message that’s tailored for them.
Page Placement Can Make a Difference
Do you know where your ads must be placed to achieve maximum effectiveness? Let’s explore the three main options:
- Desktop Newsfeeds are great for engagement as well as generating sales and leads. Additionally, they support longer copy and link description.
- Desktop Right Columnads are not as effective as desktop newsfeeds, but they are more affordable. Their images are smaller and the text less legible. Use this option if you’re trying to retarget users who are already familiar with your brand.
- Mobile App Newsfeeds are great for engagement and mobile installs. Use them to increase your discoverability.
Don't Be Afraid to Make Changes
Every time you come up with a new Facebook campaign, create four different potential ad designs. Make sure the message is different for each, then see how each performs. This is the fastest and easiest way to test multiple designs and find the best in the bunch. Don’t be afraid to replace, rework, or discard an ad that simply isn’t performing.
Use Ad Reports to Fine Tune Your Strategy
Some of the biggest wins in Facebook advertising are usually discovered in the reporting section. Go to “Reports” and click on “Breakdown.” You’ll find a plethora of valuable information that you can use to better your ad campaign.
Some of the things you’ll find there include; whether your mobile placements are converting, what age group has the strongest cost per acquisition (CPA), what regions are converting, and which gender is responding to your ads.
When created with care, Facebook ads are a great way to reach your social audience, make sure to put your customers first and create meaningful content that will appeal to them. Ready to give it a try? Contact us today to learn more.