As a small business owner, you know you must advertise and market your business. But with so many “marketing consultants” trying to sell you their services, who can you trust?
Is direct mail still relevant in the digital age? Absolutely.
When done right, direct mail averages a 15-17% return on investment. Even better, the average response rate for direct mail is 3.7% with an in-house list and 1% when mailing new leads.
Your website is the focal point of your marketing, sales, and branding efforts. But it can only work when your site’s design is the best it can be. Bad website design can taint your promotional efforts, drive away customers, and even undermine your reputation.
After proving to be so effective, video marketing is set to remain at the center of most digital marketers’ inbound strategies for the foreseeable future. According to the Aberdeen Group, video content generates 41% more traffic from search engines. Also, videos placed strategically on landing pages can increase conversions by up to 80%.
Studies show that 90% of consumers read less than ten reviews before forming an opinion about a business. That means your chances of making a sale increase with every good review you get.
We picked four different law firms that advertise in our Broome and Tioga counties directory. After placing a unique call tracking phone number in their Yellow Pages ads, we monitored the number of calls the ads generated. Here’s what we found.
In today’s advertising landscape, video marketing is king. Videos give brands a unique way to communicate their marketing messages directly to their client base. Studies show that 73% of people are more likely to buy a product or service after watching a video online.
Did you know that nearly 70% of customers start their search for a pawnbroker online? We’ll tell you how one local pawnbroker utilized a combination of print and digital marketing to achieve some amazing results.
In today’s digital world, every organization needs a website. This is especially true for small businesses and service providers.
Facebook advertising is getting tougher every day. As more marketers realize Facebook’s potential, the increased competition can easily turn winning ads into money wasters. You need to be smart, or even the low hanging fruits might end up in your competitor’s basket.
That’s why we’ve identified a few tips you can start implementing today, to help you with your next Facebook ad campaign.