Direct mail advertising is an old-school marketing tactic that can still produce meaningful results for growing companies...
Mortgage Lenders and Marketing to Multi-Generation Borrowers
by John Tabita on Jul 11, 2017 11:45:00 AM
For the first time in history, there are three generations to market to in the consumer lending landscape - and they all...
How HVAC Contractors Can Appeal to Young Homeowners
by Mike Blair on Feb 7, 2017 11:00:00 AM
When it comes to reaching out to prospective clients, HVAC contractors tend to target older customers and established...
There Are Three—and Only Three—Ways to Find and Keep a Customer
by John Tabita on May 27, 2016 9:30:00 AM
You like to eat, right? That wasn’t a rhetorical question.
On a basic level, we all work so we can eat. Sure, the car,...
How to Use Your Current Customers as a Marketing Advantage
by Scott Johnson on Dec 17, 2015 9:44:56 AM
Current customers are the most precious resource any company can have.
Besides the revenue they generate, good customers...Why Real Estate Agents Shouldn’t Wait to Market to Millennials
by Trena Werner on Dec 7, 2015 11:03:48 AM
As a real estate agent, you understand that prospects are the pipeline to sales. Prospects are available through many...
How to Put a Criss+Cross Directory to Work for Your Business
by Trena Werner on Dec 4, 2015 9:28:16 AM
You will find that your marketing time and budget will be streamlined with a Criss+Cross Directory.
Furniture Store Marketing: Why to Consider a Multi-Channel Strategy
by Greg Palya on Oct 12, 2015 4:59:48 PM
As a furniture store, your objective is to increase showroom traffic to sell furniture. To get prospects coming to your...
Five Ways to Get Ahead as an Insurance Agent
by Greg Palya on Oct 6, 2015 10:30:00 AM
Life as an insurance agent is hard. Everyone’s chasing the same prospects, trying to up-sell as many policies as...
Want to Grow Your Business? Need More Customers? Want to Increase Revenue?
by Mike Blair on Sep 22, 2015 9:45:00 AM
Easy answers - Yes, Yes and Yes. Of course you do, every business owner and sales manager does. There's an easy way to...