Today’s high-tech social media marketing tools can make direct mail feel like a relic from a by-gone era. But there’s a...
The Proven Results That Direct Mail Works for Millennials
by Jessica DeSarro on Oct 5, 2016 8:01:00 AM
Assumptions in marketing are inherently dangerous. Direct mail doesn't work for millennials is one of them...and here's...
How Often Should You Send Postcards for the Best Response?
by Jessica DeSarro on May 25, 2016 10:04:45 AM
Marketing postcards can be an effective way to encourage former clients to keep you in mind when they need your services...
Why You Can’t Be Everything to Everyone
by Ashley Williams on Apr 27, 2016 8:00:00 AM
I used to believe that if you broadened your reach as a company and obtained as many new clients as possible, it meant...
Four Ways to Get Your Postcard Immediately Read
by Michele Minor on Nov 10, 2015 9:03:36 AM
Furniture Store Marketing: Why to Consider a Multi-Channel Strategy
by Greg Palya on Oct 12, 2015 4:59:48 PM
As a furniture store, your objective is to increase showroom traffic to sell furniture. To get prospects coming to your...
Want to Grow Your Business? Need More Customers? Want to Increase Revenue?
by Mike Blair on Sep 22, 2015 9:45:00 AM
Easy answers - Yes, Yes and Yes. Of course you do, every business owner and sales manager does. There's an easy way to...
What does NOT work in Direct Mail
by John Watts on Sep 11, 2015 9:14:52 AM
There are many key elements that contribute to the success of any direct mail program. There are also some key components...
Six Ways to Get the Most from a Postcard Marketing Campaign
by Greg Palya on May 13, 2015 12:24:51 PM
Ever done a postcard mailing and felt you threw money away? Here are six ways to improve your results: