Posted by James Craven ● May 28, 2021 5:06:17 PM

How to Become a Successful Real Estate Agent

Close up of a man receiving a handshake and a key at the same time

No one with any experience in the housing industry would claim that being a real estate agent is easy. After all, real estate agents have to possess numerous social skills, an in-depth knowledge of the market, and an incredibly strong work ethic. As challenging as the real estate industry can be, though, it can be very rewarding for agents who apply themselves. To that end, today we’ll share several key tips on how to become a successful real estate agent. Check them out here:

Listen

If you listen closely enough, most people will tell you exactly what they’re thinking. For many, buying or selling property is a big, stressful event. And they often want the help of a professional like a real estate agent –– even if they don’t know it yet. The key to winning over many potential leads is to simply listen to their needs. By learning what a lead wants to achieve, you can better position yourself to assist them. Ultimately, that will help everyone reach a positive outcome. 

Note also, that listening is a vital part of finding leads as well. Real estate agents should be willing to speak with people in their neighborhoods and other real estate professionals to pick up important information about a market or even an individual buyer/seller.

Learn

What was true yesterday about the real estate market may not be true tomorrow. Real estate agents must make education a part of their professional routine because when it comes to buying and selling properties, knowledge is power.

The good news is that there are numerous sources of valuable information available to real estate professionals. For example, our flagship product, Haines Criss+Cross™ is a searchable database that allows real estate agents to access detailed (and up-to-date) property and homeowner information on every residential property in their market.

The operative phrase in that sentence is “in their market.” Real estate professionals should strive to understand their target neighborhoods as thoroughly as they can. Not only is information like this crucial in generating quality leads, but it can help in the sales process as well. 

Real estate agents may also benefit from listening to what others in related fields have to say about generating quality real estate leads. Partnering with other realtors, digital marketing professionals, or even journalists in some cases can help you uncover new ways to find and assist clients. 

Act

Success in real estate often comes down to hustle. The best real estate agents network with people in their community. They attend open-houses. They create digital marketing and traditional marketing campaigns. And they follow-up with potential leads on a consistent basis.

Moving real estate in a tough market is, obviously, very difficult. So real estate agents have to be willing to put in the work to deliver positive results for their clients. You can’t teach perseverance, but you can develop a strong work ethic through patience and a desire to succeed!

Contact US

Our team at Haines is dedicated to helping real estate agents find better leads, close more sales, and become as successful as possible. Our cutting-edge tools and years of experience can give you the edge you need. Contact us here to learn more or to get started today!

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Topics: Insurance Agents, Small Business, cold calling, cold calling scripts, mortgage brokers, real estate marketing

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