In my previous article, I showed you an example of a good and bad cold-calling script. Here are the ingredients to create a great one of your own.
There are many possible variations of a good cold-calling script, but here’s one formula that works.
(If you’re selling B2C, feel free to replace “companies” with an appropriate term like “individuals” or “homeowners.”)
Here’s how a cold-calling script targeting hospitals would look, using that formula:
I didn’t just make this up. This is what hospitals themselves have said about why they need to advertise, gleaned from various hospital marketing blogs and websites.
Remember, the key to successful selling is knowing your prospects and speaking their language.
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