Does your Heating, Ventilation, and Air Conditioning (HVAC) business want to take advantage of a $16.2 billion dollar day? Small Business Saturday (November 26th) is a day that screams “Sales, Service, and Deals.”
Sales on Small Business Saturday have increased an average of 12% in each of the last two years. With this year expected to do the same, how much of the estimated $18 billion+ do you want?
If you think you can’t take advantage of Small Business Saturday because you aren’t a brick & mortar retail store or a staple of the local mall, you are incorrect – and you’ll be glad that you are.
In 2010 American Express partnered with small businesses to promote a day that heightens awareness of small businesses within communities.
The U.S. Senate passed a resolution supporting Small Business Saturday in 2011. Now hosted the day after Black Friday, Small Business Saturday concedes Black Friday to the multinational chain stores with multi-million dollar web presences and instantly recognizable logos. Saturday, however, is yours.
Now, what should you do with it?
Small Business Saturday can be an advantage for you. Most big box retailers count on the Thanksgiving to Christmas month being the time of year that keeps them in the black.
Why shouldn’t it be for you also?
If you need ideas, look online. If you need names, a company like Haines & Company can provide as many as you need, as often as you need them, and fully tailored to the specific you provide. Have a great Small Business Saturday and go out there and make sales!
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