Posted by John Watts ● Jun 5, 2015 12:37:03 PM

Using X-Dates to Sell More Insurance

Using X-Dates to Sell More Insurance

Knowing the expiration date of the insurance coverage of a home or auto policy is very valuable information for a Property and Casualty Insurance agent.

Why? Well, there are a few reasons. The ability to save a homeowner money on either their homeowners or auto insurance makes the job of a P & C agent that much easier. After all, who doesn’t like to save money?

Oftentimes, new homeowners pay little attention to the cost of homeowners insurance when purchasing a new home, because the bank or title company takes care of it. So, more often than not, the prices are high for first year coverage.

This presents an opportunity for a P & C agent prior to that policy self-renewing. If you can save that homeowner $100 or more annually and reduce the monthly payment without a lot of hassle, this can be an easy sale. With an active policy in place, you can then market other lines of insurance, including life and auto insurance, to that household.

X-dating for auto insurance works the same way. It provides the opportunity for you to become the source for all their insurance needs.

Call Haines Direct today at 800-843-8452 to find out how our X-date data can give you the advantage.

Topics: Blog, insurance