Six Ways to Get the Most from a Postcard Marketing Campaign
Ever done a postcard mailing and felt you threw money away? Here are six ways to improve your results:
Here are six ways to get the most from your postcard marketing campaign:
Grab People’s Attention
Postcards should be attention-grabbing, so be sure to include high-quality, full-color photos or other striking images and graphics on a glossy finish.
Keep Your Message Simple
Short, bold headlines work the best. Make the most of both sides of the postcard. The non-address side should have the biggest, boldest photos and colors. The other side should carry your offer, contact information and other details.
Postcards are great for carrying timely messages, like offers with a deadline or customer reminders (e.g., "your contract expires in 30 days"). Create a sense of urgency by encouraging quick action.
Postcards can be used for many things, including reminders, gift certificates, coupons, new product announcements, openings, discounts, directing people to your website or even as tickets.
Stand Out With Oversized Cards
Oversized cards – such as 6" × 11" – are a great way to stand out. They also allow extra space for more content, like photos, coupons or a map.
Customize Your Message
Customizing your message with digital variable printing can increase response rates to your offer.