Posted by Greg Palya ● May 13, 2015 12:24:51 PM

Six Ways to Get the Most from a Postcard Marketing Campaign

six ways to get the most from your postcard marketing campaign

Ever done a postcard mailing and felt you threw money away? Here are six ways to improve your results:

Here are six ways to get the most from your postcard marketing campaign:

Grab People’s Attention

Postcards should be attention-grabbing, so be sure to include high-quality, full-color photos or other striking images and graphics on a glossy finish.

Keep Your Message Simple

Short, bold headlines work the best. Make the most of both sides of the postcard. The non-address side should have the biggest, boldest photos and colors. The other side should carry your offer, contact information and other details.

Be Timely

Postcards are great for carrying timely messages, like offers with a deadline or customer reminders (e.g., "your contract expires in 30 days"). Create a sense of urgency by encouraging quick action.

Free scorecard: Is Your Direct Mail Campaign “Over the Hill”?

Think Multi-Purpose

Postcards can be used for many things, including reminders, gift certificates, coupons, new product announcements, openings, discounts, directing people to your website or even as tickets.

Stand Out With Oversized Cards

Oversized cards – such as 6" × 11" – are a great way to stand out. They also allow extra space for more content, like photos, coupons or a map.

Customize Your Message

Customizing your message with digital variable printing can increase response rates to your offer. 

New Call-to-action

Topics: direct mail, postcards, Direct Marketing, marketing campaign