Real estate agents have to wear a lot of hats to find success. On any given day, a real estate agent may have to review a client’s financial situation, manage a frustrated seller’s unrealistic expectations, or promote their personal brand through new digital marketing tactics. With all of these numerous facets to the real estate industry, it can be difficult for agents of all experience levels to focus on improving their craft and, frankly, closing more deals. Thankfully, we’re here to help on that front. Here are five top tips for real estate agents that will prove valuable in 2021 and beyond:
Whether you just moved into a new area or you’ve been working in the same city your entire life, there are always new things to learn about your target market. As such, it’s crucial for real estate agents to keep their ear to the ground and to stay abreast of local developments and news stories. The more you understand about your customer base –– including their preferences and priorities –– the better you can serve them. What’s more, focusing on local marketing efforts, like localized SEO or traditional advertising on local TV and radio stations, can help you develop a solid reputation with your base.
In order to communicate effectively with potential leads, real estate agents must first master the art of listening. Often, people will be more than happy to tell you what they want –– provided you listen to them first. In addition, hearing potential clients out before you start working with them can 1) help you avoid unqualified leads and 2) find better solutions for your future clients. Note that how you communicate is just as important as what you say. Expressing empathy, explaining your decisions, and keeping your clients up-to-date are all small things that can make a big difference.
Trying to fit square pegs into round holes –– in any venture –– is going to cause problems. As a real estate agent, it’s important to keep in mind that you can only work with the resources you have available at the present moment. In other words, don’t try to force deals that don’t make sense. It’s better to be honest with a client than to try to “sell” them on a plan that may not work. Not only will clients trust you more, but your reputation will improve –– as will your future prospects.
At the end of the day, real estate agents act on behalf of their clients. Sometimes, this may mean working on weekends or burning the midnight oil. Remember that it’s your responsibility to do what’s best for your client in all situations. And though it can occasionally feel like a thankless job, real estate agents are the facilitators that make deals happen. Never forget that.
Being a successful real estate agent is all about making and maintaining meaningful connections with people in your community. Never pass up a chance to network with other professionals in your area because one day they may need your help. Naturally, you should also do your best to keep tabs on your business contacts so that you can reach out to them periodically.
At Haines, we’ve worked with real estate agents for years to help them find great new leads in their area. Thanks to our innovative Criss+Cross™ database, real estate agents can efficiently find leads and keep their sales funnel full year-round. Contact us here to learn more about what we can do for you!
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If you're ready to take action with your real estate business and find more leads, take a look at our Guide to Cold-Calling Scripts & Tips for Real Estate Agents.
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