Nonprofit Marketing

Increase Donor Giving and Involvement with Retargeting

Posted by Brian Thompson on May 3, 2017 11:38:44 AM

No matter how much you promote your nonprofit’s website, 98% of visitors will leave your site without donating. Luckily, you can get some of those potential donors back.

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Topics: Web Marketing, Advertising, donor acquisition, retargeting, digital marketing, giving, donor, donor involvement

Sign the Pledge to Prevent Animal Cruelty

Posted by Faith Whittaker on Apr 27, 2017 12:38:15 PM

The scope of animal cruelty can be overwhelming. Every 10 seconds an animal is abused in the US. Each year up to 250,000 pets are brought into hoarding situations. And with 10,000 puppy mills operating nationwide, the scope of the problem is only getting bigger.

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Topics: Appeals, Humane Society, nonprofit appeals, ASPCA

5 Ways to Customize Your Direct Mail Piece

Posted by Jessica Boachie on Apr 5, 2017 1:42:17 PM

It’s easy for your donors to ignore a boring direct mail letter. That’s why nonprofits work hard to put eye-catching customizations in each new appeal. If you want your next direct mail campaign to be successful, try these five strategies. They will definitely make your organization stand out.

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Topics: direct mail, Nonprofit, Appeals, donor-centered, Acquisition, copywriting, letters, fundraising, branding, nonprofit, direct mail results, increase giving, #givingtuesday, letters

#1 Reason Nonprofits Fail at Fundraising: Part 2

Posted by Faith Whittaker on Mar 7, 2017 10:00:00 AM

Nonprofits fail at fundraising every day. But why does that happen?

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Topics: Fundraising, Nonprofit, fundraising mistakes

How to Instantly Collect Donations Online

Posted by James Craven on Feb 28, 2017 9:00:00 AM

We live in a fast-paced world, and fundraising is no exception. Donors are now used to banking online, paying bills online, and donating to nonprofits online.

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Topics: Fundraising, donations, Web Design, Donors

#1 Reason Nonprofits Fail at Fundraising: Part 1

Posted by Faith Whittaker on Feb 21, 2017 10:00:00 AM

Nonprofits fail at fundraising every day. But why does that happen?

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Topics: Fundraising, Nonprofit, fundraising mistakes

3 Ways to Make Impactful Stories for Your Appeal Letters

Posted by Ashley Harwell on Feb 14, 2017 9:00:00 AM

When you want to make an impact, you need to make a human connection. Especially when you are writing an appeal letter. So, before you send out your next appeal, be sure to do these three things:

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Topics: Nonprofit, Appeals, Donors

Best Ways to Follow-Up with Your Donors

Posted by James Craven on Feb 7, 2017 10:00:00 AM

Your latest fundraising campaign was a success, but now is no time to sit back and relax. Now is the time to shift your focus to donor retention.

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Topics: Nonprofit, Donors

4 Ways Nonprofits Can Reach Young Donors

Posted by Brian Thompson on Jan 31, 2017 9:00:00 AM

Last year’s #GivingTuesday campaign reinforced the fact that Millennials are giving to charities in record numbers. But you can’t use old fundraising techniques to connect with the current generation.

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Topics: Nonprofit, Millennials, Donors

Making the Most of Your Annual Fundraising Event

Posted by Sheryl Ricker on Jan 25, 2017 9:00:00 AM

Annual fundraising events can bring in large donations and great publicity for your nonprofit. If you want your next event to be as enjoyable as it is successful, you must make it entertaining, engaging and informative.

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Topics: Fundraising, Nonprofit, Donors

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