Nonprofit Marketing

The Power of a Text: How to Set up Your Nonprofit’s First Text Donation Campaign

Posted by Leigh Adamkiewicz on Jun 19, 2018 10:00:00 AM

A smart phone is a powerful tool. You can pay bills and order dinner without leaving your couch. You can log into your office from practically anywhere. And, with the right text donation option, a smart phone can even help your nonprofit change the world.

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Topics: nonprofit strategy, nonprofit digital marketing, text message marketing

Why Your Nonprofit Should Consider AI Marketing

Posted by Leigh Adamkiewicz on Jun 12, 2018 9:55:00 AM

Sandy donated $10 to her local animal shelter last summer. She was inspired by a video showing a recent rescue of guinea pigs from a hoarder’s house. She was a little confused by the form they sent her afterwards, but she filled it out to thank them for rescuing the little guys.

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Topics: nonprofit strategy, nonprofit digital marketing, artifical intelligence marketing

Three Great Ways Your Nonprofit Can Utilize Free Online Marketing Tools

Posted by Leigh Adamkiewicz on Jun 5, 2018 10:00:00 AM

Online marketing is a great way to spread your nonprofit’s message. It can encourage donations and inspire new donors, without the expense of a traditional marketing campaign.

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Topics: non-profit, nonprofit strategy, nonprofit digital marketing

Three Genius Ways Augmented Reality Can Promote Your Nonprofit

Posted by Leigh Adamkiewicz on May 29, 2018 10:00:00 AM

Nonprofits want their donors to relate to the people they serve. Countless donation fund drives have begun with a statement like “if you knew what it was like to go hungry… or be a child suffering from Leukemia… or go without school supplies, you’d know how much your donation means.”

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4th Generation Now Leading Haines

Posted by John Tabita on Jul 12, 2017 1:00:00 PM

Meet Ashley Williams, the young businesswoman who recently became a 4th generation CEO of Haines & Company. Ashley explains her vision for the future of Haines and reminisces about her father, who we sadly lost in October of 2016.

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Topics: Advertising, haines direct, Haines & Company, Ashley Williams, Bill Haines, Company culture, woman-owned business

Customize Your Nonprofit Animal Org Appeal

Posted by Jennifer Quartz on Jul 5, 2017 9:30:00 AM

It’s easy to think that everyone would like to get involved with an animal organization. After all, who doesn’t want to help a cute kitten or puppy? But in an animal organization, like all nonprofits, donor interest can plateau or fade. And when it does, you need to find new ways to generate the donations and volunteers your organization needs.

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Topics: Fundraising, Marketing, Appeals, Humane Society, Direct Marketing, ASPCA

How to Develop a Multi-Channel Marketing Plan

Posted by Ashley Harwell on Jun 21, 2017 11:00:00 AM

It’s no secret that nonprofits who rely on single-channel marketing have been seeing their donor retention rates falling… and their attrition climbing.  When nonprofits rely on single-channel marketing and poor messaging, they prevent themselves from growing and staying relevant.

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Topics: direct mail, Nonprofit, Web Marketing, Advertising, digital marketing strategy, nonprofit strategy, nonprofit digital marketing, print vs digital marketing

IP Targeting for #GivingDays

Posted by James Craven on Jun 14, 2017 10:15:00 AM

Whether you are a college, university or nonprofit, chances are you have donors located all over the United States. To achieve your #GivingDay goals, you need an aggressive, all-encompassing campaign to ensure that donors give. 

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Topics: Creative, Marketing, IP targeting, marketing campaign, #givingtuesday, leads

Millennials and Direct Mail

Posted by Eric Iafigliola on Jun 6, 2017 10:47:21 AM

millenials-direct-mailMillennials - the generation that everyone seems to have an opinion on. It seems like almost every day a new article comes out, claiming that Millennials are everything from the most self-entitled generation to the cause of the demise of print. In reality, both of these claims could not be further from the truth. 

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Topics: Nonprofit, print advertising, Millennials, Direct Marketing, in-house, direct mail, fundraising, nonprofits

Nonprofits - What's Your Online Digital Marketing Strategy?

Posted by Gina Sibila on Jun 1, 2017 9:51:08 AM

Nonprofits can use the internet to build support and spread their message.  For most nonprofits, their true online potential hasn't been truly realized. 

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Topics: Creative, Internet Marketing, Web Marketing, Social Media, Advertising, inbound marketing, fundraising, nonprofit, digital marketing, content, blogging, nonprofits, digital marketing strategy, digital, strategy

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