Nonprofit Marketing

4th Generation Now Leading Haines

Posted by John Tabita on Jul 12, 2017 1:00:00 PM

Meet Ashley Williams, the young businesswoman who recently became a 4th generation CEO of Haines & Company. Ashley explains her vision for the future of Haines and reminisces about her father, who we sadly lost in October of 2016.

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Topics: Advertising, haines direct, Haines & Company, Ashley Williams, Bill Haines, Company culture, woman-owned business

Customize Your Nonprofit Animal Org Appeal

Posted by Jennifer Quartz on Jul 5, 2017 9:30:00 AM

It’s easy to think that everyone would like to get involved with an animal organization. After all, who doesn’t want to help a cute kitten or puppy? But in an animal organization, like all nonprofits, donor interest can plateau or fade. And when it does, you need to find new ways to generate the donations and volunteers your organization needs.

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Topics: Fundraising, Marketing, Appeals, Humane Society, Direct Marketing, ASPCA

Develop a Multi-Channel Marketing Plan

Posted by Ashley Harwell on Jun 21, 2017 11:00:00 AM

It’s no secret that nonprofits who rely on single-channel marketing have been seeing their donor retention rates falling… and their attrition climbing.  When nonprofits rely on single-channel marketing and poor messaging, they prevent themselves from growing and staying relevant.

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Topics: direct mail, Nonprofit, Web Marketing, Advertising, digital marketing strategy, nonprofit strategy, nonprofit digital marketing, print vs digital marketing

IP Targeting for #GivingDays

Posted by James Craven on Jun 14, 2017 10:15:00 AM

Whether you are a college, university or nonprofit, chances are you have donors located all over the United States. To achieve your #GivingDay goals, you need an aggressive, all-encompassing campaign to ensure that donors give. 

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Topics: Creative, Marketing, IP targeting, marketing campaign, #givingtuesday, leads

Millennials and Direct Mail

Posted by Eric Iafigliola on Jun 6, 2017 10:47:21 AM

Millennials - the generation that everyone seems to have an opinion on. It seems like almost every day a new article comes out, claiming that Millennials are everything from the most self-entitled generation to the cause of the demise of print. In reality, both of these claims could not be further from the truth. 

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Topics: Nonprofit, print advertising, Millennials, Direct Marketing, in-house, direct mail, fundraising, nonprofits

Nonprofits - What's Your Online Digital Marketing Strategy?

Posted by Gina Sibila on Jun 1, 2017 9:51:08 AM

Nonprofits can use the internet to build support and spread their message.  For most nonprofits, their true online potential hasn't been truly realized. 

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Topics: Creative, Internet Marketing, Web Marketing, Social Media, Advertising, inbound marketing, fundraising, nonprofit, digital marketing, content, blogging, nonprofits, digital marketing strategy, digital, strategy

Increase Donor Giving and Involvement with Retargeting

Posted by Brian Thompson on May 3, 2017 11:38:44 AM

No matter how much you promote your nonprofit’s website, 98% of visitors will leave your site without donating. Luckily, you can get some of those potential donors back.

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Topics: Web Marketing, Advertising, donor acquisition, retargeting, digital marketing, giving, donor, donor involvement

Sign the Pledge to Prevent Animal Cruelty

Posted by Faith Whittaker on Apr 27, 2017 12:38:15 PM

The scope of animal cruelty can be overwhelming. Every 10 seconds an animal is abused in the US. Each year up to 250,000 pets are brought into hoarding situations. And with 10,000 puppy mills operating nationwide, the scope of the problem is only getting bigger.

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Topics: Appeals, Humane Society, nonprofit appeals, ASPCA

5 Ways to Customize Your Direct Mail Piece

Posted by Jessica Boachie on Apr 5, 2017 1:42:17 PM

It’s easy for your donors to ignore a boring direct mail letter. That’s why nonprofits work hard to put eye-catching customizations in each new appeal. If you want your next direct mail campaign to be successful, try these five strategies. They will definitely make your organization stand out.

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Topics: direct mail, Nonprofit, Appeals, donor-centered, Acquisition, copywriting, letters, fundraising, branding, nonprofit, direct mail results, increase giving, #givingtuesday, letters

#1 Reason Nonprofits Fail at Fundraising: Part 2

Posted by Faith Whittaker on Mar 7, 2017 10:00:00 AM

Nonprofits fail at fundraising every day. But why does that happen?

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Topics: Fundraising, Nonprofit, fundraising mistakes

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