No matter how much you promote your nonprofit’s website, 98% of visitors will leave your site without donating. Luckily, you can get some of those potential donors back.
The scope of animal cruelty can be overwhelming. Every 10 seconds an animal is abused in the US. Each year up to 250,000 pets are brought into hoarding situations. And with 10,000 puppy mills operating nationwide, the scope of the problem is only getting bigger.
It’s easy for your donors to ignore a boring direct mail letter. That’s why nonprofits work hard to put eye-catching customizations in each new appeal. If you want your next direct mail campaign to be successful, try these five strategies. They will definitely make your organization stand out.
We live in a fast-paced world, and fundraising is no exception. Donors are now used to banking online, paying bills online, and donating to nonprofits online.
When you want to make an impact, you need to make a human connection. Especially when you are writing an appeal letter. So, before you send out your next appeal, be sure to do these three things:
Your latest fundraising campaign was a success, but now is no time to sit back and relax. Now is the time to shift your focus to donor retention.
Last year’s #GivingTuesday campaign reinforced the fact that Millennials are giving to charities in record numbers. But you can’t use old fundraising techniques to connect with the current generation.
Annual fundraising events can bring in large donations and great publicity for your nonprofit. If you want your next event to be as enjoyable as it is successful, you must make it entertaining, engaging and informative.