Business Marketing

How to Recognize and Pitch to a Good Lead

Posted by Jessica DeSarro on Feb 21, 2017 9:00:00 AM

When a customer is interested in what you have to offer, it’s easier to close a sale. That’s why salespeople spend a lot of time and energy trying to find good leads.

Good leads can give a sales team better results for less work.  But how do you find the kind of leads that will translate to a solid sale?

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Topics: sales leads, Lead Generation, Sales

Why You Should Interview Your Lost Customers

Posted by Jessica DeSarro on Jan 24, 2017 11:00:00 AM

We can learn more from our failures than our successes. That’s why talking to former customers and dead leads can be a blessing to your sales numbers. Examining why someone didn’t buy your product or service can be as telling as a survey detailing why they did.

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Topics: Sales, reviews, business

Four Ways Real Estate Agents Can Easily Get More Sales

Posted by Scott Johnson on Sep 1, 2016 11:00:00 AM

Anyone who works in sales knows that closing is the most important part of the transaction. Here are four great techniques to fill your sales funnel while showcasing the value of your work.

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Topics: Real Estate, Sales, sales leads

The 6 Useful Tools Absolutely Needed to Sell HVAC

Posted by Jessica DeSarro on Aug 30, 2016 4:30:00 PM

If you’re into HVAC, and are looking for tips to get ahead of your competition, these six tips will help you dominate.

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Topics: HVAC, Sales, sales leads

Essential Ingredients to an Effective Cold-Calling Script

Posted by John Tabita on Jun 9, 2016 10:00:00 AM

In my previous article, I showed you an example of a good and bad cold-calling script. Here are the ingredients to create a great one of your own.

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Topics: Sales, cold calling, cold calling scripts

How Fast Should You Respond to a Sales Lead?

Posted by John Tabita on Jun 6, 2016 10:30:00 AM


When you receive a sales lead—whether by voice mail, email, or website inquiry—do you drop whatever you’re doing and call? If not, you might be losing sales to your competition.

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Topics: Sales

How to Write an Effective Cold-Calling Script

Posted by John Tabita on Jun 3, 2016 10:00:00 AM

There’s a lot of bad advice on the internet. Like this example of a cold-calling script.

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Topics: Sales, cold calling

There Are Three—and Only Three—Ways to Find and Keep a Customer

Posted by John Tabita on May 27, 2016 9:30:00 AM

You like to eat, right? That wasn’t a rhetorical question.

On a basic level, we all work so we can eat. Sure, the car, the house, the clothes—they’re all nice. But when you’re starving, they don’t matter much.

For many of us, “working for a living” entails prospecting and—hopefully—selling. And just like the quest for food, there are three ways to go about it.

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Topics: Sales, Marketing

How a $51 Billion Startup Began with a Cold Call

Posted by John Tabita on May 26, 2016 10:00:00 AM

To kick start his ridesharing idea that ultimately became Uber, Travis Kalanick picked up the phone and started cold-calling limousine companies. Today, Uber is valued at $51 billion.

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Topics: Sales, cold calling

Top 5 Sales Statistics for Furniture Stores

Posted by John Watts on Sep 17, 2015 1:16:40 PM

The furniture market is alive and well in 2015.

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Topics: Blog, Sales, Furniture, Furniture Stores

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