Leads are the life blood of our businesses, and a huge indicator of how far we can go. But while any organization can grow and cultivate leads over time, dry spells and slow periods do happen.
Sometimes the best way to get back in the game is to buy some fresh leads. But how can you be sure you’re getting good information? How can you be certain the leads you’re paying for will be just as profitable as the leads you’ve used in the past?