When it comes to reaching out to prospective clients, HVAC contractors tend to target older customers and established families – groups that are more likely to own a home and have disposable income.
Millennials were the largest group of home buyers for the fourth consecutive year. Here are some tips on how you can tap into the Millennial marketplace.
Assumptions in marketing are inherently dangerous. Direct mail doesn't work for millennials is one of them...and here's why:
As a real estate agent, you understand that prospects are the pipeline to sales. Prospects are available through many resources, but deciding which prospects to target should be the first important step in your marketing strategy. Right now there is a game-changing group looking for your expertise. Are you ready to reach them?