Business Marketing

Mortgage Lenders and Marketing to Multi-Generation Borrowers

Posted by John Tabita on Jul 11, 2017 11:45:00 AM

For the first time in history, there are three generations to market to in the consumer lending landscape - and they all use different media for shopping and buying.

Read More

Topics: Blog, Marketing, Mobile Marketing, Mobile, yellow pages, mortgages, mortgage lenders, financial prospects

How HVAC Contractors Can Appeal to Young Homeowners

Posted by Mike Blair on Feb 7, 2017 11:00:00 AM

When it comes to reaching out to prospective clients, HVAC contractors tend to target older customers and established families – groups that are more likely to own a home and have disposable income.

Read More

Topics: HVAC, Millennials, Marketing

There Are Three—and Only Three—Ways to Find and Keep a Customer

Posted by John Tabita on May 27, 2016 9:30:00 AM

You like to eat, right? That wasn’t a rhetorical question.

On a basic level, we all work so we can eat. Sure, the car, the house, the clothes—they’re all nice. But when you’re starving, they don’t matter much.

For many of us, “working for a living” entails prospecting and—hopefully—selling. And just like the quest for food, there are three ways to go about it.

Read More

Topics: Sales, Marketing

How to Use Your Current Customers as a Marketing Advantage

Posted by Scott Johnson on Dec 17, 2015 9:44:56 AM

Current customers are the most precious resource any company can have.

Besides the revenue they generate, good customers can yield a myriad of marketing advantages. 
Read More

Topics: Marketing, Customers

Why Real Estate Agents Shouldn’t Wait to Market to Millennials

Posted by Trena Werner on Dec 7, 2015 11:03:48 AM

As a real estate agent, you understand that prospects are the pipeline to sales. Prospects are available through many resources, but deciding which prospects to target should be the first important step in your marketing strategy. Right now there is a game-changing group looking for your expertise. Are you ready to reach them?

Read More

Topics: Marketing, Real Estate, Millennials

How to Put a Criss+Cross Directory to Work for Your Business

Posted by Trena Werner on Dec 4, 2015 9:28:16 AM


You will find that your marketing time and budget will be streamlined with a Criss+Cross Directory.  

Read More

Topics: Marketing, Criss+Cross, Criss-Cross Directory

Furniture Store Marketing: Why to Consider a Multi-Channel Strategy

Posted by Greg Palya on Oct 12, 2015 4:59:48 PM

As a furniture store, your objective is to increase showroom traffic to sell furniture. To get prospects coming to your store, you need a multi-channel approach.

Read More

Topics: Blog, Marketing, direct mail, Furniture

Five Ways to Get Ahead as an Insurance Agent

Posted by Greg Palya on Oct 6, 2015 10:30:00 AM

Life as an insurance agent is hard. Everyone’s chasing the same prospects, trying to up-sell as many policies as possible, while at the same time trying to maintain their current client base.

Read More

Topics: Marketing, Insurance Agents

Want to Grow Your Business? Need More Customers? Want to Increase Revenue?

Posted by Mike Blair on Sep 22, 2015 9:45:00 AM

Easy answers - Yes, Yes and Yes. Of course you do, every business owner and sales manager does. There's an easy way to target your best prospects and to manage your small to medium direct mail marketing programs right from your desktop! TargetNeighbors

Read More

Topics: Blog, Marketing, direct mail, Target Neighbors

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Follow Me