Do you know the subtle difference between a lead and a prospect? Both are potential clients that must be carefully researched and approached.
Leads are the life blood of our businesses, and a huge indicator of how far we can go. But while any organization can grow and cultivate leads over time, dry spells and slow periods do happen.
Sometimes the best way to get back in the game is to buy some fresh leads. But how can you be sure you’re getting good information? How can you be certain the leads you’re paying for will be just as profitable as the leads you’ve used in the past?
2017 is shaping up to be a busy one for writing mortgages. But it’s also an amazing year for inbound marketing and blog posts. That’s why I’d like to take a moment and show you why blogging can be an amazing asset for your mortgage business.
As a mortgage professional, you know how important it is to find new groups of leads. What if there was a game-changing group of leads who were already looking for your expertise?