Business Marketing

How to Build a Lead Generation Machine in Three Steps

Posted by Nate Stoltenow on Jan 17, 2019 10:15:00 AM

Why agonize over how you’re going to attract new leads when you can build a system that brings them right to you?

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Topics: Lead Generation

Looking for Leads in All the Wrong Places? Look Here Instead

Posted by Leigh Adamkiewicz on Oct 4, 2018 9:30:00 AM

It’s not that you haven’t been trying to find leads. You have. You’ve advertised your services, attended dozens of networking groups, and have done all the things people traditionally do to find the next great sale.

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Topics: Lead Generation, real estate marketing, content marketing, Social Media, real estate leads

Insider Tips for Buying Leads for Insurance Agents

Posted by Mike Blair on Aug 22, 2018 10:00:00 AM

Leads are the life blood of our businesses, and a huge indicator of how far we can go. But while any organization can grow and cultivate leads over time, dry spells and slow periods do happen.

Sometimes the best way to get back in the game is to buy some fresh leads. But how can you be sure you’re getting good information? How can you be certain the leads you’re paying for will be just as profitable as the leads you’ve used in the past?

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Topics: leads, refinance leads, mortgage lenders, Lead Generation

Mortgage Lenders - Why You Should be Blogging

Posted by Brian Thompson on Jun 15, 2017 9:45:00 AM

2017 is shaping up to be a busy one for writing mortgages. But it’s also an amazing year for inbound marketing and blog posts. That’s why I’d like to take a moment and show you why blogging can be an amazing asset for your mortgage business.

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Topics: Mortgage Agents, mortgage, mortgage brokers, blogging, content, content marketing, inbound marketing, leads, Lead Generation, thought leadership, influencer marketing

How to Recognize and Pitch to a Good Lead

Posted by Jessica DeSarro on Feb 21, 2017 9:00:00 AM

When a customer is interested in what you have to offer, it’s easier to close a sale. That’s why salespeople spend a lot of time and energy trying to find good leads.

Good leads can give a sales team better results for less work.  But how do you find the kind of leads that will translate to a solid sale?

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Topics: sales leads, Lead Generation, Sales

How to Maximize the Value of Your Lead Generation Source

Posted by Jessica DeSarro on Nov 15, 2016 7:59:00 AM

Are you getting the best leads for your industry? Or are you simply getting the same leads as everyone else? We show you how to tell the difference, and what to do about it.

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Topics: Lead Generation, sales leads, information products

The Perfect Way to Stash Insurance Sale Leads

Posted by Mike Blair on Oct 19, 2016 8:05:00 AM

Even the best insurance salesperson experiences slow periods and other difficulties. The smarter salesperson combats adversity by being proactive and not reactive.

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Topics: insurance, Insurance Agents, sales leads, Lead Generation

Five Sure-Fire Traits of a Solar Installation Prospect

Posted by Greg Palya on Jul 13, 2016 7:30:00 AM

There’s no other way to say it…solar installation is going up! (up on roofs that is)

People are realizing that it makes sense financially to pay upfront for solar energy capabilities than it is to continuously pay your energy bill.

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Topics: solar, Lead Generation

The Complete Roofer's Guide to Lead Generation

Posted by Greg Palya on Dec 10, 2015 9:32:25 AM

For roofers, the process of finding leads is comparable to other industries. You must identify your target audience, determine how your prospects make buying decisions, and present a compelling case for them to trust your roofing expertise. The rest should take care of itself.

From then on, you can find more leads through referrals and by using testimonials on your website. But let’s start from the beginning.
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Topics: Roofers, Lead Generation

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