Confused about cold calling? You’re not alone. When it comes to this classic sales technique, even the experts have different opinions. Some say cold calling is still relevant, while others recommend using social networking instead. Some say a cold calling script is essential, others believe that scripts will only slow you down.
When you're an insurance agent with a list of leads, it's time to make a detailed plan about contacting them. The goal is to turn leads into clients, so how do you get started?
In my previous article, I showed you an example of a good and bad cold-calling script. Here are the ingredients to create a great one of your own.