Business Marketing

Why You Should Interview Your Lost Customers

Posted by Jessica DeSarro on Jan 24, 2017 11:00:00 AM

We can learn more from our failures than our successes. That’s why talking to former customers and dead leads can be a blessing to your sales numbers. Examining why someone didn’t buy your product or service can be as telling as a survey detailing why they did.

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Topics: Sales, reviews, business

What’s Next? How to Prepare for the next Wave of Sweeping Changes

Posted by Ashley Williams on Apr 21, 2016 8:00:00 AM

I’ve written before on the topic of direct mail, specifically about how it’s not a dying product like many people assume. Our roots at Haines and Company are in direct mail—still a thriving part of our business model. Yet disruptive changes in the past decade are forcing us to evolve into both a direct marketing and digital marketing agency.

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Topics: innovation, change, business

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