Business Marketing

For the first time in history, there are three generations to market to in the consumer lending landscape - and they all use different media for shopping and buying.

Topics: Blog, Marketing, Mobile Marketing, Mobile, yellow pages, mortgages, mortgage lenders, financial prospects

Need to target homes or prospects around a specific location or jobsite? TargetNeighbors enables businesses to quickly mail personalized and customized postcards to neighbors surrounding their current customers.

Topics: Blog, Small Business, Advertising

As a furniture store, your objective is to increase showroom traffic to sell furniture. To get prospects coming to your store, you need a multi-channel approach.

Topics: Blog, Marketing, direct mail, Furniture

Autumn is just around the corner and summer is rapidly coming to an end. It is time to dust off your marketing tools. The Haines Criss Cross Directory is just the solution that you have been looking for. Haines Criss Cross has been partnering with businesses for over 80 years and provides a cost effective solution to keep your business name in front of current and new customers. The Haines Criss Cross Directory is available in a book or electronically on a CD or DVD. Both formats provide the data, including names, addresses and phone numbers of those households in the general area around your business.

Topics: Blog, Criss Cross, V4i, Directory

Easy answers - Yes, Yes and Yes. Of course you do, every business owner and sales manager does. There's an easy way to target your best prospects and to manage your small to medium direct mail marketing programs right from your desktop! TargetNeighbors

Topics: Blog, Marketing, direct mail, Target Neighbors

The furniture market is alive and well in 2015.

Topics: Blog, Sales, Furniture, Furniture Stores

Sick of blindingly targeting prospects hoping to catch their interest? See how you can use real estate data to fine-tune your target prospects:

Topics: Blog, Remodelers, Painters, HVAC, Installers, Brick Masons

Many real estate agents still recognize Haines & Company for our Criss+Cross Directory, known by some simply as the “big, blue book.” While times have changed since 1932 (the year the first Criss+Cross Directory was published), professionals nationwide still depend on the printed directory for invaluable research and sales.

Topics: Blog, Haines, Real Estate, Criss+Cross

There are many key elements that contribute to the success of any direct mail program. There are also some key components that will surely cause your program to fail. Listed below are 8 key factors that will ensure that your Direct Mail program will not succeed.

Topics: Blog, success, testing, analyze, direct mail, list, products

Have you ever had a need for a product.. a suit…a dress… a pair of shoes but did not want to pay the full retail price? Have you ever shopped at a Thrift Store? Thrift Stores can be full of great bargains at very low prices. Most Thrift Stores seem to concentrate on clothing, but many have appliances, toys or even furniture. Also, their inventory is constantly changing so it can it can be fun going through Thrift Stores on a regular basis.

Topics: Blog, non-profit, price, toys, store, thrift, list, email