Business Marketing

5 Reasons to Try Direct Mail Again

Posted by John Watts on Sep 11, 2018 3:06:17 PM

Today’s high-tech social media marketing tools can make direct mail feel like a relic from a by-gone era. But there’s a reason why this intelligent, flexible marketing tool has been regaining its popularity. Here’s a few reasons why you should give direct mail another shot.

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Topics: direct mail, Direct Marketing

Three Must-Haves for Effective Cold Calling

Posted by James Craven on Aug 30, 2018 10:00:00 AM

Confused about cold calling? You’re not alone. When it comes to this classic sales technique, even the experts have different opinions. Some say cold calling is still relevant, while others recommend using social networking instead. Some say a cold calling script is essential, others believe that scripts will only slow you down.

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Topics: cold calling, cold calling scripts, Small Business, real estate marketing, Insurance Agents, mortgage brokers

Insider Tips for Buying Leads for Insurance Agents

Posted by Mike Blair on Aug 22, 2018 10:00:00 AM

Leads are the life blood of our businesses, and a huge indicator of how far we can go. But while any organization can grow and cultivate leads over time, dry spells and slow periods do happen.

Sometimes the best way to get back in the game is to buy some fresh leads. But how can you be sure you’re getting good information? How can you be certain the leads you’re paying for will be just as profitable as the leads you’ve used in the past?

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Topics: leads, refinance leads, mortgage lenders, Lead Generation

The Building Blocks of an Effective Marketing Email

Posted by Stacy Calhoun on Aug 16, 2018 10:51:59 AM

Email is one of the easiest and most effective marketing tools your organization can use. But what’s the best way to create a great email for your upcoming campaign?

In this article we’re going to talk about the three main components of a successful marketing email, and learn how easy it is to use this great promotional tool effectively.

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Topics: email marketing, real estate marketing

Five Untapped Sources for Real Estate Leads

Posted by Scott Johnson on Aug 9, 2018 1:00:00 PM

Leads are everything in real estate. They’re the key to your future sales, future prospects, and the longevity of your career. Youve gone through leads lists and spreadsheets, trying to find anything that might translate into a good sale. But have you dug deep enough?

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Topics: real estate leads, marketing strategy, real estate lead source, real estate marketing

New Features Now Available with Haines V4i

Posted by Scott Johnson on Dec 8, 2017 11:24:40 AM

Whether you’re a real estate agent, insurance broker, mortgage lender, or home improvement contractor, Haines Criss+Cross Plus Real Estate V4i gives you the tools you need to build your business.

Now we have two new features to help you find leads, convert customers, and plan your future marketing campaigns.

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Topics: Criss-Cross Directory, Haines V4i, Real Estate, Information Products, V4i

Mortgage Lenders and Marketing to Multi-Generation Borrowers

Posted by John Tabita on Jul 11, 2017 11:45:00 AM

For the first time in history, there are three generations to market to in the consumer lending landscape - and they all use different media for shopping and buying.

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Topics: Blog, Marketing, Mobile Marketing, Mobile, yellow pages, mortgages, mortgage lenders, financial prospects

Mortgage Lenders - Why You Should be Blogging

Posted by Brian Thompson on Jun 15, 2017 9:45:00 AM

2017 is shaping up to be a busy one for writing mortgages. But it’s also an amazing year for inbound marketing and blog posts. That’s why I’d like to take a moment and show you why blogging can be an amazing asset for your mortgage business.

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Topics: Mortgage Agents, mortgage, mortgage brokers, blogging, content, content marketing, inbound marketing, leads, Lead Generation, thought leadership, influencer marketing

New Prospects for Mortgage Refinancing

Posted by Mike Blair on Jun 7, 2017 12:29:46 PM

As a mortgage professional, you know how important it is to find new groups of leads. What if there was a game-changing group of leads who were already looking for your expertise?

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Topics: refinance leads, baby boomers, leads, boomer generation, prospects, mortgages

Valuable Leads and Tools for Mortgage Brokers

Posted by Jessica DeSarro on May 24, 2017 10:00:00 AM

As a mortgage broker, you know how important it is to have new leads. Can you honestly say that you always have access to the kind of high-quality leads that can grow your business? If you're like most mortgage brokers, it's feast or famine - but finding the right source of stable leads can change all that. 

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Topics: mortgage, mortgage brokers, real estate leads, refinance leads, Mortgage Agents

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