Business Marketing

Mortgage Lenders - Why You Should be Blogging

Posted by Brian Thompson on Jun 15, 2017 9:45:00 AM
Brian Thompson

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2017 is shaping up to be a busy one for writing mortgages. But it’s also an amazing year for inbound marketing and blog posts. That’s why I’d like to take a moment and show you why blogging can be an amazing asset for your mortgage business.

Now, I get it. As a mortgage professional or a loan officer, you’re a busy person. Every day you’re sitting in your office, printing documents, calling banks, processing applications and typing up closing paperwork. At the end of the day, who has time to start writing blog posts?

Let me give you an example. At Haines & Company, we regularly post articles that talk about selling, small businesses, fundraising, direct mail, productivity, and all the other things you need to help your business grow. When you first visited us, you probably found an article that was interesting and useful. So you kept coming back. The more you returned, the more great content you found, and the more you were interested in what we have to say.

 

That’s the power of blogging. It gives you a way to connect to your readers, and shows them the kind of knowledge you offer as a leader in your industry.

 Plus, the benefits of regular blogging are enormous:

  • 82% of companies who blog daily acquired a customer using their blog or vlog, as opposed to 57% of companies that only post once a month or less (Hubspot State of Inbound Report, 2013).
  • Once you write 21-54 blog posts, blog traffic generation increases up to 30%.

Blogging can connect you to groups of buyers that can’t be contacted any other way.

For example: The National Association of Realtor’s 2017 Home Buyer and Seller Generational Trends Study noted that Millennials were largest group of home buyers (34%) for the fourth consecutive year.

Because most Millennials are first-time home buyers, they have typical questions about financing, loans, and debt.  But they don’t trust traditional media.

Instead, they look to social media for an authentic glimpse of what's going on in the world. That’s why 33% of them rely almost entirely on blogs to get the info they need before they make a purchase. So if your blog is regularly updated with informative articles, you’ll be seen as a resource they can trust.

Free ebook: "10 Ways to Get Leads for your Mortgage, Insurance, Real Estate or Home Improvement Business"

I won’t deny that blogging can be tricky. Finding topics to write about, finding the time to write, and making scheduled updates can be taxing. Especially if your company is in the middle of a busy season.

When you update your blog, you are showing thousands of people why you are the mortgage and lending professional that will answer their questions and work to gain their trust. And a reputation like that is worth its weight in gold.

Do you suddenly feel yourself coming down with writer’s block? Not to worry! Here are 10 blog post ideas that will get you started today. Happy posting! 

  • How Are those Mortgage Rates Determined, Anyway?
  • The Home Buyer’s Guide to Rate Changes
  • Know your Terms – What’s the Difference between Interest Rate and APR?
  • I Need HOW Much? Different Options for A Down Payment
  • Know Before You Go – A Loan Application Checklist for First-Time Homebuyers
  • Are you Buying Too Much House? The Real Home Affordability Guide
  • Own Vs. Rent – What’s Really Smarter for You?
  • Your Score and You – Top 5 Ways to Improve your Credit, Now
  • Conventional vs. FHA Loans – What’s the Difference?
  • Wait – I Need More Money? A Guide to Standard Closing Costs for Homebuyers

Sources:

Millennial Homebuyers - http://www.nbcnews.com/real-estate/who-s-powering-housing-market-suprise-it-s-smillenials-n768196

Hubspot State of Inbound Report, 2013

Millennial Consumers and blogs - https://www.forbes.com/sites/danschawbel/2015/01/20/10-new-findings-about-the-millennial-consumer/#2743b0526c8f

P.S. Looking for more information on leads and marketing for the mortgage and real estate industry? Look no farther than our latest "10 Ways Ebook" specifically written for you! Download below:


V4i_10-ways-mortgage-ebook


 

Topics: Mortgage Agents, mortgage, mortgage brokers, blogging, content, content marketing, inbound marketing, leads, Lead Generation, thought leadership, influencer marketing

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