Business Marketing

How Fast Should You Respond to a Sales Lead?

Posted by John Tabita on Jun 6, 2016 10:30:00 AM
John Tabita

How Fast Should You Respond to a Sales Lead? 

When you receive a sales lead—whether by voice mail, email, or website inquiry—do you drop whatever you’re doing and call? If not, you might be losing sales to your competition.

The internet has shortened consumers’ attention spans and expectations. Yet, the average business waits 46 hours and 53 minutes to pick up the phone and respond to a lead. And most give up after the first attempt to reach the prospect.

Did you know that 50% of buyers choose the vendor that responds first? If you’re one of the “average businesses” I described above, that’s bad news. But the good news is you can outmaneuver most of your competition simply by responding faster.

Knowing how fast to respond, and the right number of follow-up calls and emails isn’t rocket science—but it is backed up by data. Everything you need to develop an effective follow-up strategy is inside this informative ebook. Get your copy today.

Free eBook: How Fast Should You Respond to a Sales Lead

Topics: Sales

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