Business Marketing

Scott Johnson

Scott is a U.S. Navy Veteran and baby boomer. He has degrees in Finance and Real Estate from the University of Akron. He was a Senior Analyst and Internal Auditor for a Fortune 500 company before becoming a top producing Realtor. For the past 20 years he has developed marketing software and web to print products for Haines and Company, Inc. In his spare time he likes to read and be with his wife and dogs while visiting beaches along the east coast.

Recent Posts

Five Untapped Sources for Real Estate Leads

Posted by Scott Johnson on Aug 9, 2018 1:00:00 PM

Leads are everything in real estate. They’re the key to your future sales, future prospects, and the longevity of your career. Youve gone through leads lists and spreadsheets, trying to find anything that might translate into a good sale. But have you dug deep enough?

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Topics: real estate leads, marketing strategy, real estate lead source, real estate marketing

New Features Now Available with Haines V4i

Posted by Scott Johnson on Dec 8, 2017 11:24:40 AM

Whether you’re a real estate agent, insurance broker, mortgage lender, or home improvement contractor, Haines Criss+Cross Plus Real Estate V4i gives you the tools you need to build your business.

Now we have two new features to help you find leads, convert customers, and plan your future marketing campaigns.

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Topics: Criss-Cross Directory, Haines V4i, Real Estate, Information Products, V4i

4 Ways to Help Your Marketing Postcards Stand Out

Posted by Scott Johnson on Jan 31, 2017 9:00:00 AM

Postcards can be beneficial to your marketing strategy. They tell your customers about upcoming deals, announce future promotions, and create brand awareness. Postcard marketing is one of the best strategies for increasing profitability and encouraging return customers.

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Topics: postcards

Can't Miss Small Business Day Advice for HVAC Companies

Posted by Scott Johnson on Nov 3, 2016 8:05:00 AM

Does your Heating, Ventilation, and Air Conditioning (HVAC) business want to take advantage of a $16.2 billion dollar day? Small Business Saturday (November 26th) is a day that screams “Sales, Service, and Deals.”

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Topics: HVAC, sales leads, Small Business

How to Make Sure My Sales Leads Are Genuine

Posted by Scott Johnson on Oct 21, 2016 7:01:00 AM

If you're out looking to invest in a sales lead generator, you need to make sure it's genuine. Here are some steps to make sure you don't waste your money:

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Topics: sales leads, information products

Four Ways Real Estate Agents Can Easily Get More Sales

Posted by Scott Johnson on Sep 1, 2016 11:00:00 AM

Anyone who works in sales knows that closing is the most important part of the transaction. Here are four great techniques to fill your sales funnel while showcasing the value of your work.

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Topics: Real Estate, Sales, sales leads

How to Begin Sales Conversations with Insurance Prospects

Posted by Scott Johnson on Jul 20, 2016 7:30:00 AM


When you're an insurance agent with a list of leads, it's time to make a detailed plan about contacting them. The goal is to turn leads into clients, so how do you get started?

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Topics: Insurance Agents, cold calling

Real Estate Agents: How to Bring Value to For Sale by Owners

Posted by Scott Johnson on Jun 20, 2016 7:30:00 AM

One way to increase real estate business is to court homeowners who are trying to sell their homes without a real estate agent.

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Topics: Real Estate

Five Proven Ways Insurance Agents Can Close More Sales

Posted by Scott Johnson on May 23, 2016 1:24:18 PM

If you are an insurance agent, your goal is probably to increase sales, regardless of the type of insurance that you sell. The good news is that there are multiple ways to do just that. Here are five of the best strategies to help you close more sales. 

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How to Use Your Current Customers as a Marketing Advantage

Posted by Scott Johnson on Dec 17, 2015 9:44:56 AM

Current customers are the most precious resource any company can have.

Besides the revenue they generate, good customers can yield a myriad of marketing advantages. 
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Topics: Marketing, Customers

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