John Watts

John Watts

Recent Posts

5 Reasons to Try Direct Mail Again

by John Watts on Sep 11, 2018 3:06:17 PM

Today’s high-tech social media marketing tools can make direct mail feel like a relic from a by-gone era. But there’s a...

The furniture market is alive and well in 2015.

What does NOT work in Direct Mail

by John Watts on Sep 11, 2015 9:14:52 AM

There are many key elements that contribute to the success of any direct mail program. There are also some key components...

Have you ever had a need for a product.. a suit…a dress… a pair of shoes but did not want to pay the full retail price?...

 

Direct Mail is a Winner

by John Watts on Jun 22, 2015 10:41:20 AM

Is direct mail dead? Tired and past it's prime in the new digital age? The simple answer is NO!! Direct mail is a...

The Direct Marketing Association recently made available their 2015 Response Rate Report. The report shows direct mail...

Using X-Dates to Sell More Insurance

by John Watts on Jun 5, 2015 12:37:03 PM

Knowing the expiration date of the insurance coverage of a home or auto policy is very valuable information for a...