Business Marketing

John Watts

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Recent Posts

5 Reasons to Try Direct Mail Again

Posted by John Watts on Sep 11, 2018 3:06:17 PM

Today’s high-tech social media marketing tools can make direct mail feel like a relic from a by-gone era. But there’s a reason why this intelligent, flexible marketing tool has been regaining its popularity. Here’s a few reasons why you should give direct mail another shot.

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Topics: direct mail, Direct Marketing

What is a Typical Customer for an HVAC Company?

Posted by John Watts on Nov 3, 2015 10:14:30 AM

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Topics: HVAC

Top 5 Sales Statistics for Furniture Stores

Posted by John Watts on Sep 17, 2015 1:16:40 PM

The furniture market is alive and well in 2015.

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Topics: Blog, Sales, Furniture, Furniture Stores

What does NOT work in Direct Mail

Posted by John Watts on Sep 11, 2015 9:14:52 AM

There are many key elements that contribute to the success of any direct mail program. There are also some key components that will surely cause your program to fail. Listed below are 8 key factors that will ensure that your Direct Mail program will not succeed.

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Topics: Blog, success, testing, analyze, direct mail, list, products

One Man`s Trash is Another Man`s Treasure - The Value of Thrift Store Shopping

Posted by John Watts on Jul 27, 2015 3:27:28 PM

Have you ever had a need for a product.. a suit…a dress… a pair of shoes but did not want to pay the full retail price? Have you ever shopped at a Thrift Store? Thrift Stores can be full of great bargains at very low prices. Most Thrift Stores seem to concentrate on clothing, but many have appliances, toys or even furniture. Also, their inventory is constantly changing so it can it can be fun going through Thrift Stores on a regular basis.

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Topics: Blog, non-profit, price, toys, store, thrift, list, email

Haines Direct attended the International Franchise Expo

Posted by John Watts on Jun 29, 2015 10:01:12 AM

 

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Topics: Blog

Direct Mail is a Winner

Posted by John Watts on Jun 22, 2015 10:41:20 AM

Is direct mail dead? Tired and past it's prime in the new digital age? The simple answer is NO!! Direct mail is a critical communication channel which must be considered when building a marketing campaign.

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Topics: Blog

2015 Direct Marketing Association Response Rate Report

Posted by John Watts on Jun 12, 2015 11:45:51 AM

2015 Direct Marketing Association Response Rate Report

The Direct Marketing Association recently made available their 2015 Response Rate Report. The report shows direct mail continuing to outperform ALL digital marketing channels. Here is a recap of the report:

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Topics: Blog

Using X-Dates to Sell More Insurance

Posted by John Watts on Jun 5, 2015 12:37:03 PM

Knowing the expiration date of the insurance coverage of a home or auto policy is very valuable information for a Property and Casualty Insurance agent.

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Topics: Blog, insurance

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