Today’s high-tech social media marketing tools can make direct mail feel like a relic from a by-gone era. But there’s a reason why this intelligent, flexible marketing tool has been regaining its popularity. Here’s a few reasons why you should give direct mail another shot.
There are many key elements that contribute to the success of any direct mail program. There are also some key components that will surely cause your program to fail. Listed below are 8 key factors that will ensure that your Direct Mail program will not succeed.
Have you ever had a need for a product.. a suit…a dress… a pair of shoes but did not want to pay the full retail price? Have you ever shopped at a Thrift Store? Thrift Stores can be full of great bargains at very low prices. Most Thrift Stores seem to concentrate on clothing, but many have appliances, toys or even furniture. Also, their inventory is constantly changing so it can it can be fun going through Thrift Stores on a regular basis.
Is direct mail dead? Tired and past it's prime in the new digital age? The simple answer is NO!! Direct mail is a critical communication channel which must be considered when building a marketing campaign.
The Direct Marketing Association recently made available their 2015 Response Rate Report. The report shows direct mail continuing to outperform ALL digital marketing channels. Here is a recap of the report: