Business Marketing

John Tabita

Former owner and partner of web firm Jenesis Technologies, John Tabita is currently Director of Marketing at Haines. He is also writes for SitePoint, an online media company and information provider targeting the web professional market.
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Recent Posts

Four Things Real Estate Agents Should Know about Social Media

Posted by John Tabita on Jan 10, 2019 9:58:00 AM

As a real estate agent, you’re in the business of making people happy. So social media should be your best friend. After all, it can give you a personal connection to leads and clients that very few other forms of promotion can.

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Topics: Social Media, real estate marketing

Mortgage Lenders and Marketing to Multi-Generation Borrowers

Posted by John Tabita on Jul 11, 2017 11:45:00 AM

For the first time in history, there are three generations to market to in the consumer lending landscape - and they all use different media for shopping and buying.

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Topics: Blog, Marketing, Mobile Marketing, Mobile, yellow pages, mortgages, mortgage lenders, financial prospects

Target Prospects around a Jobsite or Location

Posted by John Tabita on Jul 28, 2016 12:10:51 PM

Need to target homes or prospects around a specific location or jobsite? TargetNeighbors enables businesses to quickly mail personalized and customized postcards to neighbors surrounding their current customers.

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Topics: Blog, Small Business, Advertising

Essential Ingredients to an Effective Cold-Calling Script

Posted by John Tabita on Jun 9, 2016 10:00:00 AM

In my previous article, I showed you an example of a good and bad cold-calling script. Here are the ingredients to create a great one of your own.

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Topics: Sales, cold calling, cold calling scripts

How Fast Should You Respond to a Sales Lead?

Posted by John Tabita on Jun 6, 2016 10:30:00 AM


When you receive a sales lead—whether by voice mail, email, or website inquiry—do you drop whatever you’re doing and call? If not, you might be losing sales to your competition.

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Topics: Sales

How to Write an Effective Cold-Calling Script

Posted by John Tabita on Jun 3, 2016 10:00:00 AM

There’s a lot of bad advice on the internet. Like this example of a cold-calling script.

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Topics: Sales, cold calling

There Are Three—and Only Three—Ways to Find and Keep a Customer

Posted by John Tabita on May 27, 2016 9:30:00 AM

You like to eat, right? That wasn’t a rhetorical question.

On a basic level, we all work so we can eat. Sure, the car, the house, the clothes—they’re all nice. But when you’re starving, they don’t matter much.

For many of us, “working for a living” entails prospecting and—hopefully—selling. And just like the quest for food, there are three ways to go about it.

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Topics: Sales, Marketing

How a $51 Billion Startup Began with a Cold Call

Posted by John Tabita on May 26, 2016 10:00:00 AM

To kick start his ridesharing idea that ultimately became Uber, Travis Kalanick picked up the phone and started cold-calling limousine companies. Today, Uber is valued at $51 billion.

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Topics: Sales, cold calling

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