Business Marketing

James Craven

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The Fundamentals of Prospecting with Precision

Posted by James Craven on Jan 3, 2019 10:15:00 AM

Do you know the subtle difference between a lead and a prospect? Both are potential clients that must be carefully researched and approached.

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Topics: prospecting, leads

Three Must-Haves for Effective Cold Calling

Posted by James Craven on Aug 30, 2018 10:00:00 AM

Confused about cold calling? You’re not alone. When it comes to this classic sales technique, even the experts have different opinions. Some say cold calling is still relevant, while others recommend using social networking instead. Some say a cold calling script is essential, others believe that scripts will only slow you down.

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Topics: cold calling, cold calling scripts, Small Business, real estate marketing, Insurance Agents, mortgage brokers

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