Business Marketing

Greg Palya

Huge sports fan, doesn't matter what sport it is. I obtained an MBA in Marketing from Walsh University in August of 2015. Previously being in sales, I understand non-profits and what issues they have with fundraising. Now I am developing tools to help our current sales teams make our non-profit clients more successful.
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Recent Posts

Five Sure-Fire Traits of a Solar Installation Prospect

Posted by Greg Palya on Jul 13, 2016 7:30:00 AM

There’s no other way to say it…solar installation is going up! (up on roofs that is)

People are realizing that it makes sense financially to pay upfront for solar energy capabilities than it is to continuously pay your energy bill.

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Topics: Lead Generation, solar

The Complete Roofer's Guide to Lead Generation

Posted by Greg Palya on Dec 10, 2015 9:32:25 AM

For roofers, the process of finding leads is comparable to other industries. You must identify your target audience, determine how your prospects make buying decisions, and present a compelling case for them to trust your roofing expertise. The rest should take care of itself.

From then on, you can find more leads through referrals and by using testimonials on your website. But let’s start from the beginning.
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Topics: Roofers, Lead Generation

4 Ways Haines Criss+Cross Plus Real Estate Can Help Financial Institutions Find Leads

Posted by Greg Palya on Dec 2, 2015 9:35:25 AM

Finance, banking, and wealth management firms are like any other companies. They need to continuously find new customers. The finance industry has a disadvantage because its target customers are among the oldest of any market.

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Topics: Finance, Criss-Cross, Directory

How Do I Generate More HVAC leads?

Posted by Greg Palya on Nov 17, 2015 10:42:03 AM

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Topics: HVAC

Four Proven Ways Insurance Agents Can Find More Leads

Posted by Greg Palya on Oct 27, 2015 11:13:41 AM

Looking for new ways to find qualified leads? Here are four ideas you can put in practice immediately. 

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Topics: Insurance Agents

Furniture Store Marketing: Why to Consider a Multi-Channel Strategy

Posted by Greg Palya on Oct 12, 2015 4:59:48 PM

As a furniture store, your objective is to increase showroom traffic to sell furniture. To get prospects coming to your store, you need a multi-channel approach.

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Topics: Blog, Marketing, direct mail, Furniture

Five Ways to Get Ahead as an Insurance Agent

Posted by Greg Palya on Oct 6, 2015 10:30:00 AM

Life as an insurance agent is hard. Everyone’s chasing the same prospects, trying to up-sell as many policies as possible, while at the same time trying to maintain their current client base.

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Topics: Marketing, Insurance Agents

Attention Real Estate Agents: We’ve Come a Long Way Since the Criss+Cross Directory

Posted by Greg Palya on Sep 15, 2015 9:17:38 AM

Many real estate agents still recognize Haines & Company for our Criss+Cross Directory, known by some simply as the “big, blue book.” While times have changed since 1932 (the year the first Criss+Cross Directory was published), professionals nationwide still depend on the printed directory for invaluable research and sales.

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Topics: Blog, Haines, Real Estate, Criss+Cross

Answers for Information Quiz

Posted by Greg Palya on Jul 15, 2015 10:25:26 AM

The following quiz is intended for Roofers, Landscapers, Mortgage Agents, and Insurance Agents, as well as any other profession interested in outdoor information. Knowing information can help to targeting the right leads so that you can use your time most wisely.

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Topics: Blog, Roofers, Insurance Agents, Landscapers, Mortgage Agents

Six Ways to Get the Most from a Postcard Marketing Campaign

Posted by Greg Palya on May 13, 2015 12:24:51 PM

Ever done a postcard mailing and felt you threw money away? Here are six ways to improve your results:

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Topics: direct mail, postcards, Direct Marketing, marketing campaign

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