Six Must-Try Postcard Marketing Ideas

Ever done a postcard mailing and felt you threw money away? Here are six must-try postcard marketing ideas that will improve your results:

Here are six postcard marketing ideas that will help you get the most from your  postcard marketing campaign:

Grab People’s Attention

Postcards should be attention-grabbing, so be sure to include high-quality, full-color photos or other striking images and graphics on a glossy finish.

Keep Your Message Simple

Short, bold headlines work the best. Make the most of both sides of the postcard. The non-address side should have the biggest, boldest photos and colors. The other side should carry your offer, contact information and other details.

Be Timely

These postcard marketing ideas work great for carrying timely messages, like offers with a deadline or customer reminders (e.g., “your contract expires in 30 days”). Create a sense of urgency by encouraging quick action.

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Think Multi-Purpose

These postcard marketing ideas can be used for many things, including reminders, gift certificates, coupons, new product announcements, openings, discounts, directing people to your website or even as tickets.

Stand Out With Oversized Cards

Oversized cards – such as 6″ × 11″ – are a great way to stand out. They also allow extra space for more content, like photos, coupons or a map.

Customize Your Message

Customizing your message with digital variable printing can increase response rates to your offer.

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Haines Property Connect can help you grow your business by utilizing extensive property data, allowing users to make informed decisions for client prospecting, identify future investment properties, target mailers to potential customers, and much more.

We have a dedicated Customer Success team with sincere and beneficial support to assist with any and all questions you may have. Our directories are designed to be the ultimate prospecting tool to help businesses generate more leads.

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