Today’s high-tech social media marketing tools can make direct mail feel like a relic from a by-gone era. But there’s a reason why this intelligent, flexible marketing tool has been regaining its popularity. Here’s a few reasons why you should give direct mail another shot.
It Makes You Seem Trustworthy
The best and worst thing about getting a new email is the knowledge that it could be from anyone. It’s great to get important emails from your favorite stores, the local library, or your child’s school.
But those shady emails offering you fabulous prizes in exchange for your routing number are delivered just as easily. It’s no wonder that most people take email offers - even great offers from established companies - with a grain of salt.
Direct mail doesn’t have that problem. Each piece has been created by someone who had to invest time and money into printing it. Direct mail isn’t as jarring or intrusive as a pop-up or notification. It has a tactile, personalized format makes it feel genuine and easier to trust. Something that’s even been proven by science.
People Read It
When you try to look something up on your phone, how many news notifications, email notifications, and calendar notifications do you have to crawl through? How often do you take time and effort to close all those notifications out, then realize you forgot what you were looking for?
Your leads and customers are also dealing with an information overload. So they have to ration the time they spend reading about upcoming promotions. Which means they’re more likely to dismiss offers that don’t seem to be worth their time.
Thankfully, direct mail is harder to pass up. It isn’t as easily dismissed as an email, pop-up, or notification. It feels more like a personal communication than an out-and-out ad. Plus, with 80% of consumers claiming that they open every piece of mail they get, your message has a better chance of being seen.
You Know Who You’re Speaking To
You’re determined to get your message to the people who need to see it. So it’s a good thing that direct mail can help you target the people you want to reach.
Direct mail mailing lists are easy to buy, curate, or develop, and they can help you find the right leads at the right time. Plus, a good mailing list won’t just give you the data you need to get your letter to the right people. It will also help you personalize your copy so your message speaks to those people’s interests. And that kind of personalization grabs people’s attention.
It Saves You Money
If you’re like most businesses, you’re looking for a sophisticated way to reach out to your customers while saving a few dollars in the process. Luckily, direct mail can give you countless ways to reach out to your customers at a reasonable cost.
Whether it’s through a bulk mailing discount, or optimizing your flyer’s design, or simply limiting the numbers of colors used, direct mail can help you make an impact on a dime.
It Lets You Show Off Your Brand and Services
You know how amazing your company is. You want to shout it from the rooftops. But how can you do that on a scale and a budget that works for you?
When it comes to promoting brand awareness, there’s no better tool than direct mail. A direct mail drop can have as many or as few pieces as you’d like. The mailer itself can be the size of a business card, or as big as a fold out diorama.
You can personalize every aspect of your design, which tells people more about your business, your brand, and your services than any other forms of promotion.
There’s no other way around it. If you want to take your brand and your services to the next level, you need direct mail.