Business Marketing

New Features Now Available with Haines V4i

Posted by Scott Johnson on Dec 8, 2017 11:24:40 AM

Whether you’re a real estate agent, insurance broker, mortgage lender, or home improvement contractor, Haines Criss+Cross Plus Real Estate V4i gives you the tools you need to build your business.

Now we have two new features to help you find leads, convert customers, and plan your future marketing campaigns.

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Topics: V4i, Criss-Cross Directory, Haines V4i, Real Estate, Information Products

Mortgage Lenders and Marketing to Multi-Generation Borrowers

Posted by John Tabita on Jul 11, 2017 11:45:00 AM

For the first time in history, there are three generations to market to in the consumer lending landscape - and they all use different media for shopping and buying.

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Topics: Blog, Marketing, Mobile Marketing, Mobile, yellow pages, mortgages, mortgage lenders, financial prospects

Mortgage Lenders - Why You Should be Blogging

Posted by Brian Thompson on Jun 15, 2017 9:45:00 AM

2017 is shaping up to be a busy one for writing mortgages. But it’s also an amazing year for inbound marketing and blog posts. That’s why I’d like to take a moment and show you why blogging can be an amazing asset for your mortgage business.

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Topics: Lead Generation, Mortgage Agents, mortgage, content, inbound marketing, blogging, mortgage brokers, leads, content marketing, thought leadership, influencer marketing

New Prospects for Mortgage Refinancing

Posted by Mike Blair on Jun 7, 2017 12:29:46 PM

As a mortgage professional, you know how important it is to find new groups of leads. What if there was a game-changing group of leads who were already looking for your expertise?

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Topics: refinance leads, baby boomers, leads, boomer generation, mortgages, prospects

Valuable Leads and Tools for Mortgage Brokers

Posted by Jessica DeSarro on May 24, 2017 10:00:00 AM

As a mortgage broker, you know how important it is to have new leads. Can you honestly say that you always have access to the kind of high-quality leads that can grow your business? If you're like most mortgage brokers, it's feast or famine - but finding the right source of stable leads can change all that. 

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Topics: Mortgage Agents, mortgage, mortgage brokers, real estate leads, refinance leads

How to Recognize and Pitch to a Good Lead

Posted by Jessica DeSarro on Feb 21, 2017 9:00:00 AM

When a customer is interested in what you have to offer, it’s easier to close a sale. That’s why salespeople spend a lot of time and energy trying to find good leads.

Good leads can give a sales team better results for less work.  But how do you find the kind of leads that will translate to a solid sale?

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Topics: Sales, Lead Generation, sales leads

Why You Should Interview Your Customers

Posted by Jessica DeSarro on Feb 14, 2017 10:00:00 AM

We’ve already covered why you should interview lost customers. But did you know that interviewing happy customers is equally important? Polling your current customer base tells you what you're doing right, helps you make improvements, and makes your customers feel appreciated.

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Topics: Customers

How HVAC Contractors Can Appeal to Young Homeowners

Posted by Mike Blair on Feb 7, 2017 11:00:00 AM

When it comes to reaching out to prospective clients, HVAC contractors tend to target older customers and established families – groups that are more likely to own a home and have disposable income.

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Topics: Marketing, HVAC, Millennials

4 Ways to Help Your Marketing Postcards Stand Out

Posted by Scott Johnson on Jan 31, 2017 9:00:00 AM

Postcards can be beneficial to your marketing strategy. They tell your customers about upcoming deals, announce future promotions, and create brand awareness. Postcard marketing is one of the best strategies for increasing profitability and encouraging return customers.

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Topics: postcards

Why You Should Interview Your Lost Customers

Posted by Jessica DeSarro on Jan 24, 2017 11:00:00 AM

We can learn more from our failures than our successes. That’s why talking to former customers and dead leads can be a blessing to your sales numbers. Examining why someone didn’t buy your product or service can be as telling as a survey detailing why they did.

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Topics: Sales, reviews, business

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