Business Marketing

How to Recognize and Pitch to a Good Lead

Posted by Jessica DeSarro on Feb 21, 2017 9:00:00 AM

When a customer is interested in what you have to offer, it’s easier to close a sale. That’s why salespeople spend a lot of time and energy trying to find good leads.

Good leads can give a sales team better results for less work.  But how do you find the kind of leads that will translate to a solid sale?

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Topics: Sales, Lead Generation, sales leads

Why You Should Interview Your Customers

Posted by Jessica DeSarro on Feb 14, 2017 10:00:00 AM

We’ve already covered why you should interview lost customers. But did you know that interviewing happy customers is equally important? Polling your current customer base tells you what you're doing right, helps you make improvements, and makes your customers feel appreciated.

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Topics: Customers

How HVAC Contractors Can Appeal to Young Homeowners

Posted by Mike Blair on Feb 7, 2017 11:00:00 AM

When it comes to reaching out to prospective clients, HVAC contractors tend to target older customers and established families – groups that are more likely to own a home and have disposable income.

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Topics: Marketing, HVAC, Millennials

4 Ways to Help Your Marketing Postcards Stand Out

Posted by Scott Johnson on Jan 31, 2017 9:00:00 AM

Postcards can be beneficial to your marketing strategy. They tell your customers about upcoming deals, announce future promotions, and create brand awareness. Postcard marketing is one of the best strategies for increasing profitability and encouraging return customers.

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Topics: postcards

Why You Should Interview Your Lost Customers

Posted by Jessica DeSarro on Jan 24, 2017 11:00:00 AM

We can learn more from our failures than our successes. That’s why talking to former customers and dead leads can be a blessing to your sales numbers. Examining why someone didn’t buy your product or service can be as telling as a survey detailing why they did.

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Topics: Sales, reviews, business

How Real Estate Agents Should Connect With Millennials

Posted by Trena Werner on Jan 11, 2017 1:51:14 PM

With each new generation, the rules of real estate marketing change.  Industry veterans will have to stop occasionally, reassess, and retool their strategies – even successful agents have room to innovate.

Since Millennials are starting to take an interest in real estate, the rules are about to change once again. Here are some tips on how you can tap into the Millennial marketplace.

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Topics: Real Estate, Millennials

How to Maximize the Value of Your Lead Generation Source

Posted by Jessica DeSarro on Nov 15, 2016 7:59:00 AM

Are you getting the best leads for your industry? Or are you simply getting the same leads as everyone else? We show you how to tell the difference, and what to do about it.

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Topics: Lead Generation, sales leads, information products

Can't Miss Small Business Day Advice for HVAC Companies

Posted by Scott Johnson on Nov 3, 2016 8:05:00 AM

Does your Heating, Ventilation, and Air Conditioning (HVAC) business want to take advantage of a $16.2 billion dollar day? Small Business Saturday (November 26th) is a day that screams “Sales, Service, and Deals.”

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Topics: HVAC, Small Business, sales leads

The Best Criteria Discovered in an Insurance Lead List

Posted by Jessica DeSarro on Oct 24, 2016 9:01:00 AM

If you wanted to sell to target demographics, you used to have to wait until the higher-ups blessed you with new leads. Now those days are over. 

Insurance agents can now step outside the corporate jargon and get leads on their own.

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Topics: insurance, Insurance Agents, sales leads, information products

How to Make Sure My Sales Leads Are Genuine

Posted by Scott Johnson on Oct 21, 2016 7:01:00 AM

If you're out looking to invest in a sales lead generator, you need to make sure it's genuine. Here are some steps to make sure you don't waste your money:

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Topics: sales leads, information products

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