Business Marketing

How to Build a Lead Generation Machine in Three Steps

Posted by Nate Stoltenow on Jan 17, 2019 10:15:00 AM

Why agonize over how you’re going to attract new leads when you can build a system that brings them right to you?

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Topics: Lead Generation

Four Things Real Estate Agents Should Know about Social Media

Posted by John Tabita on Jan 10, 2019 9:58:00 AM

As a real estate agent, you’re in the business of making people happy. So social media should be your best friend. After all, it can give you a personal connection to leads and clients that very few other forms of promotion can.

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Topics: Social Media, real estate marketing

The Fundamentals of Prospecting with Precision

Posted by James Craven on Jan 3, 2019 10:15:00 AM

Do you know the subtle difference between a lead and a prospect? Both are potential clients that must be carefully researched and approached.

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Topics: prospecting, leads

5 Easy Ways to Make your HVAC Marketing a Breeze

Posted by John Holtz on Oct 22, 2018 10:33:00 AM

Marketing any business can feel like a daunting task. Especially in an industry as hands-on as HVAC services. But marketing doesn’t have to be an uphill battle. Here are five simple tips on how to easily advertise your HVAC business.

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Topics: hvac marketing, home improvement leads

4 Slick Ways to Reach New Real Estate Clients

Posted by Stacy Calhoun on Oct 18, 2018 2:37:51 PM

Any real estate agent can find a lead, talk to a client, and land a sale. But you’re ready to go above and beyond. Not only are you going to help your leads find a home they love, you’re going to do it with a little extra style.

Here’s a few techniques that will help you find new real estate clients with panache.

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Topics: real estate marketing, realtors, real estate leads

Looking for Leads in All the Wrong Places? Look Here Instead

Posted by Leigh Adamkiewicz on Oct 4, 2018 9:30:00 AM

It’s not that you haven’t been trying to find leads. You have. You’ve advertised your services, attended dozens of networking groups, and have done all the things people traditionally do to find the next great sale.

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Topics: Lead Generation, real estate marketing, content marketing, Social Media, real estate leads

How to Host a First Time Home Buyers Event

Posted by Vickie Jackson on Sep 27, 2018 10:00:00 AM

First time home buyers have questions. Thankfully, you’ve got answers. But demonstrating your expertise to individual leads can be time consuming. So why not host an event that will connect multiple buyers with the information and expertise they’re looking for?

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Topics: real estate marketing, real estate lead source, thought leadership, real estate leads

The Three Smartest Ways to Find Mortgage Buying Prospects

Posted by Mike Blair on Sep 13, 2018 2:00:00 PM

When you’re a mortgage broker, finding your next buyer can be tricky. Countless guides promise to have a formula that will help you find more buyers and land more mortgage sales. But if you want a smarter way to find your next sale, here are three classic techniques you need to use.

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Topics: mortgage lenders, mortgage brokers, Mortgage Agents

5 Reasons to Try Direct Mail Again

Posted by John Watts on Sep 11, 2018 3:06:17 PM

Today’s high-tech social media marketing tools can make direct mail feel like a relic from a by-gone era. But there’s a reason why this intelligent, flexible marketing tool has been regaining its popularity. Here’s a few reasons why you should give direct mail another shot.

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Topics: direct mail, Direct Marketing

Three Must-Haves for Effective Cold Calling

Posted by James Craven on Aug 30, 2018 10:00:00 AM

Confused about cold calling? You’re not alone. When it comes to this classic sales technique, even the experts have different opinions. Some say cold calling is still relevant, while others recommend using social networking instead. Some say a cold calling script is essential, others believe that scripts will only slow you down.

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Topics: cold calling, cold calling scripts, Small Business, real estate marketing, Insurance Agents, mortgage brokers

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